Bell Atlantic Mobile Picks 5th & Smithfield for Newest Wireless Communications Store

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Bell Atlantic Mobile Picks 5th & Smithfield for Newest Wireless Communications Store

Beginning Today, New Downtown Location Provides Convenience,
Home or Office Delivery

January 19, 2000


Pat Quolke,

Howie Waterman,

PITTSBURGH, PA - The corner of 5th & Smithfield in downtown
Pittsburgh now has a new reason to be local shoppers' favorite meeting
spot: Bell Atlantic Mobile today opened its newest Communications Store
at the city's popular intersection.

"This is an ideal location for wireless shoppers. The 5th &
Smithfield corner is a hub of retail activity, close to many office buildings
and easily accessible by public transportation," said Roger Tang,
regional vice president for Bell Atlantic Mobile in Pittsburgh. "We
are excited to be part of the rebirth of the downtown shopping district, and
look forward to providing downtown shoppers this added convenience
when shopping for wireless service."

The new 1,000 square foot showroom provides a full range of wireless
phone and data products and accessories. A staff of trained professionals
can assist individuals selecting equipment, making decisions on calling
plans or setting up the company's popular wireless Internet access service
called Web Access. The store also has technicians available to test or
repair equipment.

Shoppers can take advantage of a special service at this location through
which Bell Atlantic Mobile will deliver phones and accessories to the
customer's home or office, eliminating the need to wait for programming
or testing, or carrying a package around town.

"A customer can choose to take their phone with them,"
Tang explained. "But downtown workers shopping on lunch hours,
or hurrying to work or home, may want the extra advantage of our product
delivery option."

Tang said the convenience of this location and proximity to other retail
outlets was a key consideration in relocating to this spot from the
company's PPG Place store, which closed January 15.

Jeffrey M. Daniels has been named manager of the new Communications
Store. Daniels joined Bell Atlantic Mobile as a retail sales representative
in 1994, was named assistant store manager later that year and has been a
Communications Store Manager since 1996, most recently at the
company's North Hills Communications Store. A 1987 graduate of North
Hills High School, Daniels attended Colorado State University. He
currently resides in Glenshaw.

The Communications Store at 5th & Smithfield is open Monday and
Thursday, 8 a.m. to 7 p.m.; Tuesday, Wednesday and Friday 8 a.m. to 6
p.m.; and on Saturday from 10 a.m. to 5 p.m. The new store's phone
number is 412-310-4600.

Bell Atlantic Mobile owns and operates the largest wireless network in the East and
systems in the Southwest, covering 216,000 square miles, and the largest chain of retail
outlets devoted exclusively to wireless voice, data and paging. Based in Bedminster, NJ,
Bell Atlantic Mobile has 7.7 million customers and 8,800 employees from Maine to
Georgia and in parts of Arizona, New Mexico and west Texas. The company's
Pittsburgh Regional Headquarters, located in Warrendale, has a local Customer Service
Department dedicated to serving area residents.

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