Bell Atlantic Mobile Reaches Five Millionth Customer
Company Celebrates With $10,000 Donation To American Cancer Society's Teens Against Tobacco Use (T.A.T.U.)
September 11, 1997
Bell Atlantic Mobile has organized a special promotion to benefit the
American Cancer Society's T.A.T.U. (Teens Against Tobacco Use)
program. During the promotion, which will take place from September
11-26, $10 from the sale of every Bell Atlantic Mobile digital phone
in the Philadelphia area will go towards the T.A.T.U. program, with a
guaranteed minimum of $10,000.
Bell Atlantic Mobile's announcement that it has reached its five
millionth customer comes less than two months after the Cellular
Telecommunications Industry Association (CTIA) announced that the
wireless industry as a whole has now reached 50 million wireless phone
subscribers. That significant milestone was achieved in just 14
years. By comparison, it took 77 years for landline phones and 24
years for televisions to reach 50 million users.
Today at Bell Atlantic Mobile's Wayne communications store, college
basketball coaches Dick Delaney of West Chester University and Phil
Martelli of St. Joseph's University helped to kick-off the program and
recognize Bell Atlantic Mobile's five millionth customer, Bill Gleason
from Kimberton, Pa. Both basketball coaches will be participating in
the American Cancer Society's Great American Smokescream event this
"This significant milestone in Bell Atlantic Mobile's growth calls for
a celebration," said Robert F. Stott, regional president, Bell
Atlantic Mobile. "The American Cancer Society's T.A.T.U. program is
clearly an initiative that can make a difference, and I can think of
no better way to celebrate than by contributing to its success."
Developed by the American Cancer Society, American Heart Association
and American Lung Association, the T.A.T.U. program lets young people
ages 14-17 teach 9-12 year-old children to avoid tobacco. The goal is
a smoke-free class of 2000.
A major event in the program is the first Great American Smokescream,
which will take place on November 20 at two area stadiums as part of
the annual Great American Smokeout. The Smokescream campaign will
involve 4,000 area students, talks by college coaches and athletes,
and a seven-second scream by the audience of children exercising their
healthy lungs and voicing their commitment never to smoke. Bell
Atlantic Mobile's donation will be targeted specifically to fund the
logistics of making the Smokescream happen.
"The T.A.T.U. program is a fun, creative, interactive way to
discourage children and teenagers from smoking," said Dr. Howard B.
Kessler, president of the Southeastern Region, Commonwealth Division
of the American Cancer Society. "Bell Atlantic Mobile's donation is a
significant boost for this program, which is critical to the future
health of our children."
Note to Editors: Bell Atlantic Mobile is the largest wireless service
provider on the East Coast and the second largest in the United
States. The company owns and operates the most extensive network in
the East, covering 111,000 square miles, and the largest chain of
wireless retail outlets offering a full range of wireless personal
communications services, including voice, data and paging. Based in
Bedminster, NJ, Bell Atlantic Mobile has five million customers and
7,000 employees in the Northeast, mid-Atlantic, Southeast, and,
through a separate subsidiary, in the Southwest. The company is the
chief wireless subsidiary of the new Bell Atlantic, formed through the
merger of Bell Atlantic and NYNEX corporations.