Bell Atlantic Mobile Reaches Five Millionth Customer

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Bell Atlantic Mobile Reaches Five Millionth Customer

Company Celebrates With $10,000 Donation To American Cancer Society's Teens Against Tobacco Use (T.A.T.U.)

September 11, 1997

Media contacts:

Meghan O'Shea


Bell Atlantic Mobile has organized a special promotion to benefit the

American Cancer Society's T.A.T.U. (Teens Against Tobacco Use)

program. During the promotion, which will take place from September

11-26, $10 from the sale of every Bell Atlantic Mobile digital phone

in the Philadelphia area will go towards the T.A.T.U. program, with a

guaranteed minimum of $10,000.

Bell Atlantic Mobile's announcement that it has reached its five

millionth customer comes less than two months after the Cellular

Telecommunications Industry Association (CTIA) announced that the

wireless industry as a whole has now reached 50 million wireless phone

subscribers. That significant milestone was achieved in just 14

years. By comparison, it took 77 years for landline phones and 24

years for televisions to reach 50 million users.

Today at Bell Atlantic Mobile's Wayne communications store, college

basketball coaches Dick Delaney of West Chester University and Phil

Martelli of St. Joseph's University helped to kick-off the program and

recognize Bell Atlantic Mobile's five millionth customer, Bill Gleason

from Kimberton, Pa. Both basketball coaches will be participating in

the American Cancer Society's Great American Smokescream event this


"This significant milestone in Bell Atlantic Mobile's growth calls for

a celebration," said Robert F. Stott, regional president, Bell

Atlantic Mobile. "The American Cancer Society's T.A.T.U. program is

clearly an initiative that can make a difference, and I can think of

no better way to celebrate than by contributing to its success."

Developed by the American Cancer Society, American Heart Association

and American Lung Association, the T.A.T.U. program lets young people

ages 14-17 teach 9-12 year-old children to avoid tobacco. The goal is

a smoke-free class of 2000.

A major event in the program is the first Great American Smokescream,

which will take place on November 20 at two area stadiums as part of

the annual Great American Smokeout. The Smokescream campaign will

involve 4,000 area students, talks by college coaches and athletes,

and a seven-second scream by the audience of children exercising their

healthy lungs and voicing their commitment never to smoke. Bell

Atlantic Mobile's donation will be targeted specifically to fund the

logistics of making the Smokescream happen.

"The T.A.T.U. program is a fun, creative, interactive way to

discourage children and teenagers from smoking," said Dr. Howard B.

Kessler, president of the Southeastern Region, Commonwealth Division

of the American Cancer Society. "Bell Atlantic Mobile's donation is a

significant boost for this program, which is critical to the future

health of our children."

Note to Editors: Bell Atlantic Mobile is the largest wireless service

provider on the East Coast and the second largest in the United

States. The company owns and operates the most extensive network in

the East, covering 111,000 square miles, and the largest chain of

wireless retail outlets offering a full range of wireless personal

communications services, including voice, data and paging. Based in

Bedminster, NJ, Bell Atlantic Mobile has five million customers and

7,000 employees in the Northeast, mid-Atlantic, Southeast, and,

through a separate subsidiary, in the Southwest. The company is the

chief wireless subsidiary of the new Bell Atlantic, formed through the

merger of Bell Atlantic and NYNEX corporations.

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