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Bell Atlantic Mobile Slashes Cellular Fraud By 74 Percent in 1997
February 23, 1998
Maggie Aloia Rohr
CTIA WIRELESS '98, ATLANTA -- Bell Atlantic Mobile marked another
year of successful fraud reduction in 1997, decreasing its home and
roaming cellular fraud losses by 74 percent, with total fraud losses
reaching an all time low in December. Keys to Bell Atlantic Mobile's
success were its continued deployment of Authentication and RF
Fingerprinting technologies, combined with its successful launch of
Code Division Multiple Access (CDMA) digital technology -- which now
covers more than 75% of the company's POPs.
"When we rolled out our DigitalChoiceSM CDMA service last year, we
gave our customers an extra layer of protection against fraud," said
Eileen Creeden, director-fraud control. "The inherent fraud
protection that CDMA digital offers, combined with the fraud
protection that Authentication and RF Fingerprinting provide, pack a
one-two-three punch to potential fraudsters."
Bell Atlantic Mobile's aggressive fraud prevention program is based on
a three-pronged approach -- prevention, detection, and prosecution.
Fraud prevention centers around implementing network solutions to stop
fraud before it affects the customer. The second approach to fighting
cellular fraud is early detection. The company's in-house fraud task
force uses sophisticated fraud-detection software to alert customers
and shut down cloners quickly. Lastly, Bell Atlantic Mobile
aggressively pursues the prosecution of cellular cloners and dealers
of stolen equipment. The company provides training, support, and
assistance to local, state, and federal law enforcement officials and
employs private investigation firms to jointly combat the problem.