Bell Atlantic, NYNEX Announce Plans to Make Services, Products More Accessible
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February 3, 1997
CONTACT: Bell Atlantic, Michel Daley, 202-392-1021;
NYNEX, Maureen Flanagan, 212-395-0500; United Cerebral Palsy
Associations, Jenifer Simpson, 202-973-7111; National
Association of the Deaf, Karen Peltz-Strauss, 301-587-7466;
or Massachusetts Assistive Technology Partnership, Judy
Brewer, 617-355-6380
Bell Atlantic, NYNEX Announce Plans to Make Services, Products More Accessible
Leaders of Disability Community Challenge
Telecommunications Industry To Improve Accessibility,
Representative Edward Markey Applauds Initiative
WASHINGTON, Feb. 3 -- Bell Atlantic (NYSE: BEL) and
NYNEX (NYSE:NYN) today announced a far-reaching program
designed to make their services and products more accessible
to people with disabilities. Representative Edward Markey
(D-MA), one of the key architects of the Telecommunications
Act, and a coalition of leaders from the disability
community endorsed the move at a press conference held in
Washington, D.C.
The companies pledged that when they merge the new
Bell Atlantic will:
* Adopt Universal Design Principles to ensure that
all company-wide telecommunications services are fully
accessible and widely marketed to a broad range of diverse
users, including individuals with disabilities;
* Include people with disabilities on consumer
panels and advisory committees;
* Use advertising that is accessible to consumers
who have hearing or visual disabilities; and
* Expand the existing line of Bell Atlantic and
NYNEX products and services that are already accessible and
usable by people with disabilities.
Michael Morris, Executive Director of the United
Cerebral Palsy Associations (UCPA), said: "We live in a
world where a strong, accessible communications
infrastructure is essential to the daily routine of every
citizen -- including citizens with disabilities. Universal
design, or inclusive design, strives to make products and
services usable by the broadest array of consumers. UCPA,
together with other national disability organizations and a
number of industry players, worked to make disability access
a reality in the Telecommunications Act of 1996. And now we
want to work together to make Universal Design happen.
"We commend Bell Atlantic and NYNEX for their
leadership in committing to make their products and services
accessible for all consumers. We challenge other
telecommunications companies to step forward and work in
partnership with the disability community," concluded
Morris.
Bell Atlantic and NYNEX said that the commitment to
the Universal Design Principles is based in large part on
the companies' commitments to people with disabilities. It
was developed in close cooperation with leaders of
organizations in the NYNEX region representing people with
disabilities and is an example of the "best practices" of
the combined Bell Atlantic/NYNEX. At the press conference,
the companies demonstrated current products that make
communications access easier for all customers.
Donald B. Reed, NYNEX's President and Group
Executive, External Affairs and Corporate Communications,
said: "The significance of the universal design program is
that it will be fully integrated across the entire company.
Rather than designing special products or services for
disabled consumers, we are pledging to engineer universal
design principles into everything we do. Our goal is to
make the new Bell Atlantic's products and services
accessible to all consumers -- helping everyone communicate
better."
Bruce S. Gordon, Bell Atlantic's Group President
Consumer and Small Business Services, said: "The merger of
Bell Atlantic and NYNEX is about finding new ways to meet
the challenges of a diverse customer base. We will
incorporate the NYNEX approach to providing universal access
to all telecommunications services and products offered by
the new Bell Atlantic and will expand consumer input through
the development of universal design committees and consumer
panels."
A coalition of leaders from the disability community
endorsed the far-reaching Universal Design Principles
adopted by Bell Atlantic and NYNEX, and issued a challenge
to all telecommunications providers and manufacturers to
take steps to improve the universal accessibility of their
services and products.
Groups represented included the American Council of
the Blind, Association of Late Deafened Adults,
Massachusetts Assistive Technology Partnership, National
Association of the Deaf, Self-Help for Hard of Hearing
People, Inc., United Cerebral Palsy Associations, the World
Institute on Disability and the Technology-Related
Assistance for Individuals with Disabilities Project.
The proposed merger between Bell Atlantic and NYNEX
was announced April 22, 1996. The combined corporation will
serve 39 million telephone access lines in 13 states and
more than 4 million cellular customers. Shareowners of both
companies overwhelmingly approved the merger at special
meetings in November 1996.