Bell Atlantic NYNEX Mobile Introduces Affordable Portable Service in Pittsburgh Region for its Around-Town Customers;Service in Pittsburgh Region for its Around-Town Customers;Customers See Second Exclusive
Aug. 9, 1995
NYNEX CONTACT: Media Relations,
Bell Atlantic NYNEX Mobile Introduces Affordable Portable Service in
Pittsburgh Region for its Around-Town Customers; Customers See Second Exclusive
Benefit Since Companies Became One
PITTSBURGH -- Bell Atlantic NYNEX Mobile today said it
introduced a unique cellular communications plan that is designed to meet
to needs of consumers in the western Pennsylvania area who once thought
they couldn't afford a cellular phone. Known as the "affordable
portable," TalkAlong(SM) is an easy-to-purchase, simple-to-use,
affordably-priced service with the lowest access rates available in
Pittsburgh, the company said.
The service will only be available to Bell Atlantic NYNEX Mobile
customers. This product is the second major benefit the newly formed
company has brought to the highly competitive Pittsburgh market in the
last month. On July 10, the company launched its MobileReach(R) Network,
giving customers the largest East Coast footprint and the lowest roaming
rates available from Maine to the Carolinas.
Bell Atlantic NYNEX Mobile is responding to its customers who have said
their top priority in wireless phone service is a low monthly access
"If you thought local cellular access rates could never meet your
expectations for price and convenience, TalkAlong will change your mind,"
said Jerry Fountain, Bell Atlantic NYNEX Mobile Regional Vice
President-Pittsburgh. "Customers have made it clear that a low access fee
is a top priority for their cellular needs -- now our customers can get it
right here in western Pennsylvania."
TalkAlong breaks the price barrier at $14.99 as a basic monthly access
charge. It allows customers to select a "local zone." The "East Zone" includes
Allegheny, Westmoreland and Fayette counties. The "West Zone" covers
Allegheny, Beaver and Washington counties.
Customers can make and receive calls in their local zone for $0.35 per
airtime minute -- 25 to 30 percent lower than traditional cellular
offerings. Outside their local zone, customers will be able to make and
receive calls for $0.99 per airtime minute.
"TalkAlong's name says what it is -- an around-town communicator,"
Fountain said. "Our customer base grew by more than 57 percent in 1994 --
with more than half of that growth coming from personal use. We expect
TalkAlong to really open up the market to even more general consumer and
local business customers."
A version of the service has been introduced in other Bell Atlantic
NYNEX Mobile markets and will be offered in most of the company's regions
by the end of the year.
Bell Atlantic NYNEX Mobile, headquartered in Bedminster, NJ, is the
largest wireless service provider on the East Coast and the second largest
provider in the United States. The company offers a full range of
wireless voice, data, and paging communications solutions to its three
million customers in the Northeast, mid-Atlantic, Southeast, and, through
a separate subsidiary, in the Southwest. The company was formed in July
1995 through the combination of Bell Atlantic Mobile's and NYNEX Mobile's
cellular operations. The new company has more than 5,000 employees.
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
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