Bell Atlantic NYNEX Mobile Launches Enhanced Directory Assistance Service For Cellular Customers In The Southern New Jersey Shore Area

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Bell Atlantic NYNEX Mobile Launches Enhanced Directory Assistance Service For Cellular Customers In The Southern New Jersey Shore Area

June 12, 1997

Media contacts:

Bell Atlantic NYNEX Mobile
Liz Thomas
Pam Sweeney Boyd
609-727-1200

PHILADELPHIA, PA - Bell Atlantic NYNEX Mobile customers in Atlantic,
Cape May, Cumberland and Ocean Counties can dial 411 on their cellular
phones and have access to helpful information about weekend events,
where to get beach tag rates or great restaurants in the shore area.
This enhanced directory assistance service, called InfoAssist®, also
provides automatic call completion within the four shore counties
listed above.

Listings are available throughout the greater Philadelphia region, as
well as the Washington/Baltimore and greater Northern NJ/New York
markets. What's more, InfoAssist® is an information center,
providing category searches such as movie theaters and listings; which
celebrities are in town and where they are appearing; the nearest
hotels and restaurants; towing services; casino show times; and even
the Cape May-Lewes ferry schedule.

Using the service is simple. By dialing 411 or 555-1212 from their
cellular phones, Bell Atlantic NYNEX Mobile customers reach operators
who will search for a residential, business, or government listing.
The operator will then automatically connect the call if it is within
the four county area. Because the customer doesn't have to redial or
write down phone numbers, he or she can concentrate on driving.

If customers need additional assistance, they can be routed back to
the operator simply by pressing the "star" (*) key. This
StarConnectsm feature can be used up to two times in a single call.

"With InfoAssist®, our customers can make hotel and restaurant
reservations, purchase tickets for a show in Atlantic City, or find
out what movie is playing nearby, simply by making one phone call,"
said Robert Stott, Bell Atlantic NYNEX Mobile regional president.

"With the introduction of InfoAssist®, customers traveling down to
the shore can use the service as a local tour guide, providing
information on the location of shops, restaurants, and hotels," said
Stott. "It's an important service that adds real value to the
investment Bell Atlantic NYNEX Mobile customers have made in acquiring
cellular service."

The service is available 24 hours a day, 365 days a year. The call
costs $.75 plus applicable airtime or roamer rates. Customers can
still reach regular directory assistance by dialing the "pound"(#) key
and the area code only.

InfoAssist® is currently offered throughout the greater Philadelphia
area and is available at the shore through technology developed and
provided by InfoNXX Inc., headquartered in Easton, PA.

Bell Atlantic NYNEX Mobile is the largest wireless service provider on
the East Coast and the second largest in the United States. The
company owns and operates the most extensive network in the east,
covering 111,000 square miles, and the largest chain of wireless
retail outlets offering a full range of wireless personal
communications services, including voice, data and paging. Based in
Bedminster, NJ, Bell Atlantic NYNEX Mobile has 4.6 million customers
and 6,500 employees in the Northeast, mid-Atlantic, Southeast, and,
through a separate subsidiary, in the Southwest. The company was
formed in July, 1995, by combining the cellular operations of Bell
Atlantic Mobile and NYNEX Mobile.

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