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January 24, 1996
BELL ATLANTIC NYNEX MOBILE POSTS RECORD CUSTOMER GROWTH
FOR 1995 - LOOKS TO GREATER STRIDES IN 1996
BEDMINSTER, N.J. -- 1995
proved to be groundbreaking for Bell Atlantic NYNEX Mobile (BANM),
which boasted record customer growth of a million new subscribers and
successfully fulfilled aggressive commitments to expand wireless,
consumer, and data service offerings.
One million new customers added during the year -- BANM now serves
of every 100 people in its markets;
- The best fourth-quarter performance of net customer growth of any
carrier in the history of the industry -- 380,000 new customers;
- A significant reduction in fraud.
"In July of 1995, at the beginning of our joint venture, we set our
sights on delivering the best and most innovative products and
services for our customers, and in six fast-paced months, we met and
exceeded even our expectations," said Dennis F. Strigl, president
CEO of Bell Atlantic NYNEX Mobile. "Our results at year end clearly
lead the industry and position us strongly for future growth as we set
goals for 1996 and await the outcome of telecommunications legislation
now moving through Congress."
BANM's wireless network, stretching from Maine to Northern Virginia
and in the Carolinas, is the largest on the East Coast and currently
serves more than 3.4 million customers with a wide range of voice,
data and paging products. In the last six months of 1995 alone, BANM:
- introduced its MobileReach® network, standardizing the rate
across its entire East Coast service area and reducing roaming rates
by up to 40 percent;
- expanded its highly successful "affordable portable"
service which debuted in the New Jersey, New York, Baltimore,
Philadelphia, Pittsburgh, Boston, and Washington, D.C. markets,
offering simple equipment and pricing for customers whose calling
needs are satisfied within a specific local calling area;
- extended cellular digital packet data (CDPD) to all six service
regions and announced new mobile data sales to the Bridgewater, NJ
and Alexandria, VA police departments, and one of the industry's
largest sales of 700 units to PSE&G, New Jersey's largest
- added significantly more than 100 new cell sites to its network
infrastructure, expanding coverage outdoors; and numerous micro
cells, extending service indoors and underground to office
complexes, terminals and subways;
- reduced incidents of cellular "cloning" fraud by 76 percent
- was awarded cellular service contracts for the U.S. Department of
Justice, comprising more than 600 cellular lines within the national
capital region, and the Department of Defense; and
- increased its paging offering and expanded its footprint on the East
"In 1996, our focus will be to continue to make our services easier
buy, easier to use and easier to afford, and to provide increased value
for our customers' cellular dollar with the best wireless products,
services and pricing plans possible," said Strigl.
Company goals for 1996 include delivering new value-added products and
services, increasing the number of retail stores, furthering reductions
in fraud losses, and increasing mobile data customers and applications.
To achieve these goals, BANM will invest more than $700 million in
expanding and enhancing its network, and begin implementation of
digital transmission using the CDMA standard.
With more than 3.4 million customers, Bell Atlantic NYNEX Mobile is
the largest wireless service provider on the East Coast and the second
largest provider in the US. Headquartered in Bedminster, N.J., the
company offers a full range of wireless voice, data, and paging
communications solutions to its more than three million customers in
the Northeast, mid-Atlantic, Southeast, and, through a separate
subsidiary, in the Southwest. Formed in July 1995 through the
combination of Bell Atlantic Mobile's and NYNEX Mobile's cellular
operations, the company has more than 5,000 employees.
for more information, contact:
- Jim Gerace
Bell Atlantic NYNEX Mobile
Jeanne Bock or Pauline O'Keeffe
The Weber Group