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FOR IMMEDIATE RELEASE
March 25, 1996
BELL ATLANTIC NYNEX MOBILE TO PURCHASE
HORIZON CELLULAR SOUTHEAST PROPERTY
Acquisition Represents Addition of 286,000 POPs to
BEDMINSTER, NJ -- In its continuing effort to increase
its East Coast
footprint and provide added value to its more than 3 million
customers, Bell Atlantic NYNEX Mobile today announced its agreement to
acquire Georgia Rural Service Area 2 (RSA 2) from Horizon Cellular.
The cellular property encompasses Barrow and Hall counties, and
stretches from the South Carolina border on the north, to areas of
suburban Atlanta's Fulton and Gwinnett counties on the south. The
property is also contiguous with the current Bell Atlantic NYNEX
Mobile service regions of Anderson and Greenville, South Carolina, and
will provide for significant expansion of the in-zone calling area for
the company's southeastern customers, as well as the roaming area for
the company's customers.
Representing an addition of approximately 286,000 POPs (potential
customers), the acquisition is an important component in Bell Atlantic
NYNEX Mobile's ongoing strategy to maintain its leadership position in
the wireless industry. The additional geography also expands the
company's East Coast footprint into the northern corridor of the
highly-populated Atlanta metro area, one of the fastest growing
regions in the U.S.
"This acquisition benefits our customers in the southeast and our
company," said Denny Strigl, president and CEO of Bell Atlantic
Mobile. "It provides us with the kind of strategic growth and
opportunity we have identified as company goals for 1996. We will
continue to consider acquisitions like this one in the future, as they
make sense for our customers and their cellular calling needs."
The acquisition is expected to be completed over the next several
With more than three million customers, Bell Atlantic
NYNEX Mobile is the largest wireless service provider on the East
Coast and the second largest provider in the US. Headquartered in
Bedminster, NJ, the company offers a full range of wireless voice,
data, and paging communications solutions to customers in the
Northeast, mid-Atlantic, Southeast, and, through a separate
subsidiary, in the Southwest. Formed in July 1995 through the
combination of Bell Atlantic Mobile's and NYNEX Mobile's cellular
operations, the company has more than 5,000 employees.
for more information, contact:
- Bell Atlantic NYNEX Mobile
Jim Gerace, (908) 306-7508
The Weber Group
Jeanne Bock/Kristen Holmes, (617) 661-7900