Bell Atlantic NYNEX Mobile TalkAlong Available at Blockbusters in Pittsburg

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January 30, 1996


PITTSBURGH, PA -- Getting a cellular phone is now as easy as
your favorite video. At 16 local Blockbuster Video locations,
customers are able to sign up for Bell Atlantic NYNEX Mobile's
TalkAlong(sm) Service and take home a cellular
phone and activation kit.

"This is the first time we've carried a retail product like
said Paul Soscia, executive vice president of Video Rental of PA,
Inc., a franchisee of Blockbuster Video. "We're very excited about
the program and are anticipating tremendous sales."

Jerry Fountain, regional vice president of Bell Atlantic NYNEX Mobile
in Pittsburgh, said adding Blockbuster Video storesas an outlet for
the company's TalkAlong service further demonstrates how
consumer-oriented this product is.

"TalkAlong was designed for the consumer who wants cellular service
for daily tasks in and around his or her own neighborhood," Fountain

"Ease of use and convenience are two key features customers tell us
they want," Fountain said. "Our new arrangement with
Video gives the cellular user both."

"We've simplified the process of signing up for cellular with a
take-home activation kit, and with the convenience of the many
Blockbuster Video locations, we've made the product easily available
to the consumer."

TalkAlong allows a customer to select a "local zone" for the
monthly access fee of $14.99 and an in-zone local airtime minute rate
of just $0.35, which is 25 to 30 percent lower than traditional
cellular offerings. Outside their local zone, customers will be able
to make and receive calls for $0.99 per airtime minute.

Customers can purchase their TalkAlong cellular phone at a Blockbuster
Video store for $39.99. Once at home, they merely call the 800 phone
number provided with the kit to activate the phone themselves.

Bell Atlantic NYNEX Mobile is the largest wireless service provider on
the East Coast, offering a full range of wireless voice, data, and
paging communications solutions to its three million customers in the
Northeast, mid-Atlantic, Southeast, and through a separate subsidiary,
in the southwest. The company's Pittsburgh Regional Headquarters are
located in McCandless Township.

Editor's Note:
The 16 Blockbuster Video stores offering Bell Atlantic NYNEX
Mobile TalkAlong service include the following locations:

  • Upper St. Clair, 1720 Washington Road;
  • North Hills, 4700 McKnight Road;
  • Fox Chapel, 970 Freeport Road;
  • Monroeville, 312 Mall Boulevard;
  • Baldwin, 5235 Clairton Boulevard;
  • Greensburg, 2 locations:
  • 812 E. Pittsburgh Street and Hempfield Plaza;
  • Crafton, 1358 Poplar Street;
  • East Liberty, 5438 Baum Boulevard;
  • Greentree, 1984 Greentree Road;
  • Swissvale, 1789 S. Braddock Avenue;
  • Bellevue, 600 Lincoln Avenue;
  • Penn Hills, 202 Rodi Road;
  • Squirrel Hill, 6300 Forbes Avenue;
  • Indiana, 1590 Route 286 South;
  • McMurray, 102 Gallery Drive.

for more information, contact:

    Bell Atlantic NYNEX Mobile:
    Pat Quolke, (412) 563-0367
    Steve Fleischer, (908) 306-7539

    Blockbuster Video:
    Paul Soscia, (412) 366-3815

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