Bell Atlantic NYNEX Mobile Targets New Hampshire Cellular Users With Phone & Service In Simple, Take-Home Box
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Bell Atlantic NYNEX Mobile Targets New Hampshire Cellular Users With
Service In Simple, Take-Home Box
TalkAlongSM Express Personal
Communications Package Responds
to Consumer's Call For Simplicity, Advanced Features and
No Long-term Commitment
March 4, 1997
WOBURN, MA -- Breaking free from the traditional mold
of cellular service offerings, Bell Atlantic NYNEX Mobile announced
today in New Hampshire a new class of wireless communications service
known as TalkAlongSM EXPRESS, a complete
package of phone, service and advanced features, all in one box. Bell
Atlantic NYNEX Mobile is the first company to offer New Hampshire
residents a comprehensive wireless offering with coast-to-coast
coverage, state-of-the-art technology, no annual contract, no
activation fee and a simple off-the-shelf purchase process.
In the TalkAlong EXPRESS personal communications package, customers
receive a voice-activated, micro-portable Audiovox 405 phone for
$149.00, a low monthly service rate of $15.99, and the first minute
free on all incoming local calls. If activated by April 5, 1997, the
first three full months of service access are free. Customers pay 40
cents per minute airtime rate for local calls. Cellular long distance
calls are an additional 20 cents a minute.
TalkAlong EXPRESS' enhanced features include the industry's most
advanced voice-activated dialing capability that lets customers
automatically dial a number by simply speaking a name or phone number.
The package also comes with 3-way calling, call waiting and call
forwarding capabilities, as well as built-in electronic fraud
"Consumers have told us they want a simple purchase process, an
easy-to-understand rate plan and a host of features -- TalkAlong
EXPRESS provides just that," said Jack Plating, president of Bell
Atlantic NYNEX Mobile's Northeast Region. "You take TalkAlong
off the shelf, pay for it, we turn it on and you're ready to talk. In
a marketplace that is becoming more and more competitive every day, we
want to be the company out in front, ushering in a new era of
simplicity and enhanced value for wireless users," said Plating.
TalkAlong EXPRESS is available immediately at New Hampshire Bell
Atlantic NYNEX Mobile Communications Stores in Concord, Manchester,
Nashua and Salem. Consumers may also purchase TalkAlong EXPRESS over
the phone by calling 800-775-0309. To activate,
customers call the
TalkAlong EXPRESS Activation Center, receive their phone number and a
few, simple programming instructions.
Bell Atlantic NYNEX Mobile's Northeast regional headquarters are
located in Woburn, MA, with a region-wide workforce of more than 1,250
Bell Atlantic NYNEX Mobile is the
largest wireless service provider on
the East Coast and the second largest in the United States. The
company owns and operates the most extensive network in the east,
covering 111,000 square miles, and the largest chain of wireless
retail outlets offering a full range of wireless personal
communications services, including voice, data and paging. Based in
Bedminster, NJ, Bell Atlantic NYNEX Mobile has 4.4 million customers
and 6,500 employees in the Northeast, mid-Atlantic, Southeast, and,
through a separate subsidiary, in the Southwest. The company was
formed in July, 1995, by combining the cellular operations of Bell
Atlantic Mobile and NYNEX Mobile.