BELL ATLANTIC RECRUITS INTERNET AND ON-LINE SERVICES PROVIDERS TO HELP MARKET RESIDENTIAL ISDN
FOR IMMEDIATE RELEASE
May 9, 1996
New Program Rewards Providers for Customer Referrals
Arlington, VA -- Bell Atlantic today launched a unique referral program designed to promote use of Integrated Services Digital Network (ISDN) technology by its residential customers who use the Internet. Under the program, Internet service providers (ISPs) and on-line service providers will receive $15 for each residential customer they refer to Bell Atlantic who signs up for the high-speed digital telephone service.
"We believe our new referral program will benefit Internet service providers, customers and Bell Atlantic," said Curt Koeppen, Bell Atlantic vice president-ISDN. "ISPs need to offer higher speed and higher quality data services to attract and keep customers, consumers want to enjoy the services they spend time and money on, and Bell Atlantic wants to give customers another reason to use ISDN at home," Koeppen said.
ISDN, recently introduced by Bell Atlantic in the residential market, improves the speed and quality of cybersurfers'on-line time. The digital service integrates voice, data and video signals on a single, high-speed digital phone line and can support transmissions up to nine times faster than regular analog phone lines. This allows users to quickly download large data files or complex graphics. ISDN provides high-speed access to the Internet as well as access to remote computers and LANs (corporate computer networks).
Participants in the referral program will include current or future ISPs and on-line service providers who support dial-up ISDN service for consumers in at least some part of the Bell Atlantic service area. ISPs may promote Bell Atlantic's ISDN service to their customers in many ways -- such as establishing a hyper-text, one-way link from their World Wide Web site to Bell Atlantic's home page, sending an e-mail message to their high-volume customers in the Bell Atlantic service area or sending direct mail advertising to prospective customers noting how ISDN service can enhance the customer's use of the ISP's Internet service.
Bell Atlantic offers residential customers one-stop shopping for ISDN, including a full range of competitively priced equipment and installation services required for ISDN use at home. To get more information, Bell Atlantic customers may call the Bell Atlantic InfoSpeed center at 1-800-204-7332 Monday through Friday from 8 a.m. to 8 p.m.
ISDN service currently is available to Bell Atlantic residential customers in New Jersey, Delaware, Pennsylvania, Virginia, Maryland and West Virginia. Bell Atlantic's request to offer ISDN service to consumers in Washington, D.C. is awaiting approval from the D.C. Public Service Commission.
Internet service providers who want more information about the Bell Atlantic ISDN referral program may visit a special World Wide Web site at http://www.bell-atl.com/referral or call 1-703-974-2978. Information about ISDN for residential customers also is available on Bell Atlantic's WWW site ( http://www.bell-atl.com/isdn/consumer). Small business customers can get information about ISDN by visiting the WWW site at http://www.bell-atl.com/isdn/sbs or calling the Bell Atlantic sales and technology center at 1-800-570-ISDN (4736).
Bell Atlantic Corporation (NYSE: BEL) is at the forefront of the new communications, entertainment and information industry. In the mid-Atlantic region, the company is the premier provider of local telecommunications and advanced services. Globally, it is one of the largest investors in the high-growth wireless communication marketplace. Bell Atlantic also owns a substantial interest in Telecom Corporation of New Zealand and is actively developing high-growth national and international business opportunities in all phases of the industry.
- Ells Edwards, 302-576-5340