Bell Atlantic Supports Internet Education for Area Residents
and Small Business Owners Through Free Internet Learning Day
New Internet Guide Introduced in 153,000 Bell Atlantic
Yellow and White Pages in Manchester, NH
November 20, 1998
MANCHESTER, N.H.-- Bell Atlantic tomorrow will bring the Internet to
area residents and small businesses by sponsoring a free Internet Learning
Day at New Hampshire College in Manchester.
The event coincides with the introduction of the new Internet Guide inside
the 1998-1999 Manchester area Bell Atlantic Yellow and White Pages.
The guide, bound inside the Yellow Pages, is a step-by-step primer
designed for novice Internet users. A total of 153,000 directories, featuring
a cover illustration of the Manchester Public Library are currently being
The Internet Learning Day initiative, supported by local community
organizations, is offered to residents and small businesses that may not
have access to Internet training. The Manchester event is the eighth in an
ongoing series of Internet Learning Days across the Bell Atlantic region.
The program also includes a Web-marketing session, which is customized
for small businesses exploring cost-effective ways to promote their
company, products or services on the World Wide Web.
"The Internet Guide and the Internet Learning Day series are targeted at
the 35 percent of the adult population without access to learning about the
Internet," said Mary Jo Howe, vice president of marketing and customer
relations at Bell Atlantic Directory Services. "We believe that offering such
community-oriented initiatives is consistent with our efforts to provide
local information and services that allow for global access, such as the
Internet." Saturday's Internet Learning Day event -- expected to attract
some 150 participants -- is co-sponsored by New Hampshire College,
WMUR-TV (Channel 9), and a number of community-based organizations.
Co-sponsors, including Greater Manchester United Way, Child & Family
Services, St. Joseph's Community Services, Score, Senior Activity Center
in Nashua, and the YMCA are participating in the day as well by promoting
membership attendance. According to representatives of these community
organizations, there is a lack of available Internet education for adults of all
ages and socio-economic levels, as well as for businesses seeking to market
on the Internet.
"The Internet is fast becoming an important component in everyday life, so
for our members becoming more knowledgeable about the Internet also
means becoming more integrated into the community," said Meghan Brady,
executive director, St. Joseph's Community Services. "Activities such as
this free Internet learning experience and the availability of Bell Atlantic's
Yellow Pages Internet Guide are a good first step."
The advertiser-supported Internet Guide is a 12-page tabbed insert that
contains information on hardware and software requirements, a step-by-
step approach for connecting to the World Wide Web, tips on choosing an
Internet service provider, Frequently Asked Questions and a list of
recommended local, regional and national Web sites.
Participants in the beginner sessions receive information on places they can
access the Internet for free and ways to acquire a personal computer at a
reduced cost. Small business attendees participating in the Web-marketing
session receive information about online marketing techniques. Attendees
from both sessions participate in a drawing for a personal computer
donated by Bell Atlantic Yellow Pages.
Delivery of the 1998-1999 Manchester Bell Atlantic Yellow and White
Pages, to be completed during the next few weeks, features a cover
illustration of the Manchester Public Library. Established in 1854, the
library houses the state's largest book collection, 350,00 volumes, and
offers activities including the Summer Reading Program and the National
Children's Book Week. The directory cover illustrator is artist Mary Lynn
Blasutta of New Paltz, N.Y. Her illustrations are featured on Bell Atlantic's
500 directories in 13 states and Washington, D.C.
The new Manchester Bell Atlantic Yellow Pages also includes recycling
information designed to educate consumers on what, where and how to
recycle in their area.
Bell Atlantic is the world's largest publisher of Yellow Pages shopping
directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the
creator of BigYellowSM, a leading national online shopping service.
Bell Atlantic is at the forefront of the new communications and information
industry. With 42 million telephone access lines and eight million wireless
customers worldwide, Bell Atlantic companies are premier providers of
advanced wireline voice and data services, and market leaders in wireless
services. Bell Atlantic companies are also among the world's largest
investors in high-growth global communications markets, with operations
and investments in 23 countries.