10.27.1998|Corporate

Bell Atlantic Unveils New Cover of Baltimore Yellow and White Pages Featuring Maryland Science Center

Bell Atlantic Unveils New Cover of Baltimore Yellow and White Pages Featuring Maryland Science Center

The New Yellow Pages -- Leading Consumers Into The Information Age

October 27, 1998

Media contact: Stephanie Hobbs, 703-289-0607

BALTIMORE -- Bell Atlantic today demonstrated its support for the Maryland Science Center's educational efforts by unveiling an illustration of the Center on the cover of its 1998-1999 Baltimore Yellow and White Pages.

Bell Atlantic will begin delivery of nearly 2 million copies of the new Baltimore City, East, and West editions of the Yellow and White Pages during the next several weeks.

"Bell Atlantic's commemoration of the Center signifies a continuing commitment to technology and consumer education," said Fran Lee, assistant vice president of mid-Atlantic sales for Bell Atlantic Directory Services. "This commitment has produced a variety of services in the Baltimore-area Yellow Pages designed to help consumers, including new features that further move the Yellow Pages into the Information Age."

The Baltimore City, East and West editions of the 1998-1999 Bell Atlantic Yellow Pages include a new localized Internet Guide, a step-by-step primer designed for novice online users that is bound inside the Yellow Pages. Listings in the new Yellow Pages now feature an optional extra line for e-mail and Web site addresses in response to the increasing use of the Internet.

The new Yellow Pages for Baltimore feature InfoSCENE®, a visitor's guide that showcases area entertainment, dining and attractions, including the Maryland Science Center. The guide includes color photographs and maps, along with a telephone number that allows consumers to access up- to-the-minute information on menus, schedules and shows through a voice- response service. Also included is an enhanced InfoTips® service that enables users to obtain recorded consumer information on various topics ranging from bicycles to tax preparation. Today's presentation took place at the Maryland Science Center's The Dinosaurs of Jurassic Park and the Lost World exhibit. "Although the Center has not been around as long as our dinosaur friends, in our 22-year history here at the Inner Harbor, we have shown people of all ages the wonder and the possibility of science," said Gregory Andorfer, executive director of the Maryland Science Center.

"Bell Atlantic's selection of the Center for the new directory cover is a reminder of our dedication to Baltimore businesses, residents and visitors." The Maryland Science Center houses Maryland's largest public planetarium and the only IMAX theater in the state, as well as a theater and demonstration stage. Its newest national touring exhibit features models of more than 25 dinosaurs, including Astrodon johnstoni, recently named the official Maryland state dinosaur. The Center, which attracts more than 500,000 visitors each year, is located at Baltimore's Inner Harbor. The 130,000-square-foot Center offers a variety of educational programs and outreach efforts, including a traveling science program and a mural project with city schools.

The directory cover illustrator is artist Mary Lynn Blasutta of New Paltz, N.Y. Her illustrations are featured on Bell Atlantic's 500 directories in 13 states and Washington, D.C.

The Bell Atlantic Yellow Pages for Baltimore include recycling information designed to educate consumers on what, where and how to recycle.

Bell Atlantic is the world's largest publisher of Yellow Pages shopping directories.

Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of BigYellowSM, a leading national online shopping service.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 42 million telephone access lines and eight million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, and market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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