Bell Atlantic Unveils New Points of Pride Cover Design For Portland 1999 -- 2000 Directory

Bell Atlantic Unveils New Points of Pride Cover Design For Portland 1999 -- 2000 Directory

Bell Atlantic and WHOM-FM to Award iMac Apple Computer Prize for New England "Points of Pride" Contest

August 3, 1999

Media contact: Stephanie Hobbs, 703-289-0607

PORTLAND, Maine -- Bell Atlantic Yellow Pages today begins distributing the 1999-2000 Portland directory to local businesses and residents, which features the latest "Points of Pride" cover design in the shape of Maine. The new cover design highlights where people live and work in a unique "Points of Pride" montage.

More than 200,000 copies of the directory are being distributed throughout Portland.

In conjunction with the roll out of the new directories and cover design, Bell Atlantic and WHOM-FM are co-sponsoring a "Points of Pride" contest on WHOM's Web site. Listeners can submit their favorite New England "Point of Pride," such as a favorite statue or park, a humorous landmark, or a location for a family outing, at http://www.whom949.com. The contest runs from Aug. 1 through Aug. 15, culminating with the grand prize winner receiving an iMac Apple computer by random drawing on Aug. 15, 1999.

A helpful Internet Guide, designed for the novice Internet user, appears in the new Portland directory. The Internet Guide features a 12-page tabbed insert that offers information about connecting to the World Wide Web, hardware and software requirements, tips on choosing an Internet service provider, Frequently Asked Questions and a list of popular local, regional and national Web sites.

In addition, the Bell Atlantic Yellow Pages for Portland contains recycling information designed to educate consumers on what, where and how to recycle.

Bell Atlantic is the world's largest publisher of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of BigYellow®, a leading national online shopping service.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 43 million telephone access lines and nearly 10 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, and market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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