09.14.1998|Corporate

Bell Atlantic Unveils New Yellow Pages Cover At Buffalo and Erie County Historical Society Event

Bell Atlantic Unveils New Yellow Pages Cover At Buffalo and Erie County Historical Society Event

Headings for Buggy Whips are Replaced by Internet and Cellular Phones

September 14, 1998

Media contact: Stephanie Hobbs, 703-289-0607

BUFFALO, N.Y. - Bell Atlantic today unveiled its new cover for the 1998-1999 Erie County Yellow and White Pages directory that features an illustration of the Buffalo and Erie County Historical Society building. The cover illustration was selected to commemorate history and change - both for the Buffalo area and the Yellow Pages. Today's unveiling marks the start of delivery of approximately 640,000 Bell Atlantic Erie County Yellow and White Pages to area residents and businesses.

"Featuring an illustration of the Buffalo and Erie County Historical Society on the Yellow and White Pages directory reflects Bell Atlantic's commitment to supporting the region's efforts in preserving its past, while looking ahead to its future," said Jack Miller, vice president of New York and national sales for Bell Atlantic Directory Services. "Bell Atlantic applauds the work of the Historical Society in preserving its regional history."

The new Bell Atlantic Yellow Pages also includes for the first time a two- page Internet primer. Found in the front of the directory, the primer provides general information and guidelines on how to get started on the Internet.

Miller presented William H. Siener, executive director of the Buffalo and Erie County Historical Society, with a framed cover of the 1998-1999 Bell Atlantic Erie County Yellow Pages during the unveiling presentation.

"The Buffalo and Erie County Historical Society has a distinguished history of attracting more than 70,000 visitors a year; we are proud that now all area residents and visitors will be reminded of our national historic landmark every time they use the Bell Atlantic Yellow Pages," said Siener.

During the event, Miller chronicled the history of phone directories, which quickly followed the invention of the telephone in 1876, as well as the evolution of Yellow Pages headings.

"By looking at Yellow Pages categories you can see how society has changed, with headings for "Corsets" and "Buggy Whips" in the 1920s now having been replaced by headings such as "Internet Services" and "Cellular Phones," he noted. "These changes reflect how every facet of society has been touched by advancements in technology and other areas."

The most popular headings for the Erie County directory include: Beauty Salons, Dentists, Florists, Lawyers, Locks & Locksmiths, Physicians & Surgeons-Medical, Pizza and Restaurants.

The event was preceded by a breakfast at the Historical Society attended by local officials, and members of the Society's trustees and board of directors.

The Bell Atlantic directory cover illustrations are designed by artist Mary Lynn Blasutta of New Paltz, N.Y. Her illustrations are featured on Bell Atlantic's 500 directories in 13 states and Washington, D.C.

In support of Erie County recycling efforts, Bell Atlantic has included general guidelines on what and how to recycle in the back of its new Yellow Pages.

Founded in 1862, the Buffalo and Erie County Historical Society is one of the oldest regional historical societies in the country and the largest in Western New York. It boasts over 80,000 artifacts documenting the cultural heritage of the region, 20,000 research books, 200,000 photographs and 2,000 manuscript collections. It is also considered one of the largest repositories of genealogical research.

Bell Atlantic is the world's largest publisher of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of BigYellowSM

, a leading national online shopping service.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 41 million telephone access lines and more than seven million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, and market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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