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FOR IMMEDIATE RELEASE
June 5, 1996
BELL ATLANTIC VIDEO SERVICES NAMES MANAGEMENT TEAM
FOR HAMPTON ROADS WIRELESS DIGITAL TV SYSTEM
Former Cablevision General Manager to Lead Effort
RESTON, VA -- Bell Atlantic Video Services has
appointed three key
members of the management team that will be responsible for the
introduction of Bell Atlantic's wireless digital TV service to
customers in the Hampton Roads area of Virginia.
William P. Morton, a 20-year veteran of the cable industry and former
general manager of Cablevision Systems Corp. franchises in Chicago and
Massachusetts, will lead the effort as vice president and general
manager of the Hampton Roads system. Also appointed to his staff are
Noel Y. Beecroft as director - external affairs and Anthony Panella as
director - technical operations. Beecroft and Panella join Bell
Atlantic Video Services from Bell Atlantic-Virginia's staff in
"By combining William Morton's competitive cable experience with
Noel's and Anthony's knowledge and contacts from the telephony world,
we have created a dynamic team to spearhead the delivery of our new
wireless digital TV product and world class service to Hampton Roads
customers," said Frank Pereira, president of
Bell Atlantic Video
In the fourth quarter of this year, Bell Atlantic Video Services will
begin market testing a robust video service in Hampton Roads that
eventually will offer more than 100 local, cable and premium channels,
with enhanced pay-per-view services, CD quality sound and digital
picture quality. The nationally branded programming is being
developed by TELE-TV, a media and technology company created by Bell
Atlantic, NYNEX and Pacific Telesis. The new service will offer
customers greater choice, convenience and control over their TV
viewing. Commercial launch of this new wireless video service is
scheduled for the first quarter of 1997.
William P. Morton, vice president and general
In his new position, Morton will oversee and manage all aspects of the
Hampton Roads service, including operations, marketing, sales,
customer service and community relations. He will be located at Bell
Atlantic Video Services'offices now under construction at 814
Greenbriar Circle in Chesapeake, Va.
Morton joins Bell Atlantic from Cablevision Systems Corp., where he
most recently served as general manager in suburban Massachusetts, a
region with 36 franchises, over 177,000 customers and 300 employees.
Prior to that assignment, Morton was general manager of Cablevision of
Chicago. Earlier in his career, he served as director of programming
for Cablevision of Connecticut, and then as assistant general manager
for that system. Morton has also served as adjunct professor of media
for Sacred Heart University in Bridgeport, Conn.,director of the Pilot
Access Project for the Danbury, Conn. Public Library and director of
communication for the Berkeley Center at Yale University.
Morton has a B.A.degree in English and religion from Dickinson College
in Carlisle, Pa., as well as a masters of divinity degree and a
master's degree in sacred theology, specializing in communications,
from the Berkeley Divinity School at Yale University.
Noel Y. Beecroft, director - external
As director - external affairs for Bell Atlantic Video Services,
Beecroft will direct community relations efforts, monitor local
regulatory matters and establish business agreements in the market
Beecroft joins Bell Atlantic Video Services from Bell
Atlantic-Virginia, where she most recently served as a marketing
specialist for eastern Virginia. In addition to acting as liaison
between Bell Atlantic sales and technical teams, she worked with state
and local Economic Development Councils to help attract business to
the area. She also serves on the Hampton Roads Telecommunications
Advisory Committee, working to ensure that the regional
telecommunications infrastructure meets the needs of residents,
businesses and government.
Beecroft began her Bell Atlantic career in 1985 and has held
management positions in economic and financial analysis, customer
service centers, switching control centers and network operations.
She worked as a systems design consultant for the accounting firm of
Price Waterhouse before joining Bell Atlantic.
A native of Virginia Beach, Beecroft received a B.A. in mathematics
from the University of Virginia and an M.B.A.degree in finance from
the University of Maryland.
Anthony Panella, director - technical
As director - technical operations for Bell Atlantic Video Services,
Panella will be responsible for managing engineering and technical
operations at the Hampton Roads site.
Prior to joining Bell Atlantic Video Services, Panella was manager
-network operations for Bell Atlantic-Virginia, where he was
responsible for supporting new applications and services for the Bell
Atlantic network in eastern Virginia.
Panella began his career with Bell Atlantic in 1985 in network
planning. He has held positions in network operations, network planning
and engineering and capital management. Prior to joining Bell Atlantic,
he worked for BDM International, performing systems engineering and
analysis for Department of Defense communications systems.
Panella has a B.S. degree in engineering and an M.B.A. degree from Old
Dominion University in Norfolk, Va.
Bell Atlantic Corporation (NYSE: BEL) is at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corporation of New Zealand and is actively developing
high-growth national and international business opportunities in all
phases of the industry.
- Larry Plumb, (703) 708-4360
Ginger Fisk, (703) 708-4222