Capitol Cable & Technology Inc. Selects Howard W. Sams' Datahost To Produce Future Catalogs

Capitol Cable & Technology Inc. Selects Howard W. Sams' Datahost To Produce Future Catalogs

Electronic Catalogs Key to Company's Growth

June 17, 1997

Media contacts: Stephanie Hobbs

cut-and-paste method of producing catalogs in favor of an electronic database system that will save the company precious time and money. The company's next generation of catalogs will be produced using Howard W. Sams' Datahost database management system.

Datahost is a relational database management system composed of millions of formatted and standardized product items. Since all product information is generated from a single database, companies can save significantly on costs while improving efficiency in the production of customized print, CD-ROM and on-line catalogs.

"Because we serve a high-tech industry, our products are constantly evolving as new technology is developed," said Adele Hamel, director of sales for Capitol Cable. "We chose Datahost because it allows us to easily manipulate data and quickly update the products in our catalog. It also lets us respond to our customers demands for print, CD-ROM or on-line capability."

Capitol Cable, headquartered in Gaithersburg, Md., is a value-added distributor of network connectivity products in Maryland, Virginia and the District of Columbia. The company offers extensive training in the latest technological developments for both its support staff and customers. "Datahost provides an efficient way of keeping our catalog current in a rapidly changing industry," said Hamel. "Being able to effectively support and market these new products gives us the edge in a very competitive marketplace."

"Electronic catalogs built from relational databases are the future of the distribution industry," said Dan Gomez, president of Bell Atlantic Directory Graphics and chairman of Howard W. Sams. "By using Datahost to build their comprehensive catalog, Capitol Cable will be well-prepared for that future while continuing to provide current customers with traditional print catalogs."

Howard W. Sams & Company, acquired by Bell Atlantic in 1995, publishes nearly 125 catalogs annually for its customers in the bearing and power transmission, electronic, electrical, HVAC/R, industrial, janitorial, paper and plumbing supplies markets. Howard W. Sams, located on the World Wide Web at http://www.hwsams.com, is the nation's largest provider of after-market service data for the television/VCR repair industry in the form of the PHOTOFACT and VCRfact subscription services. In addition, the company owns Masters Press, which publishes sport fitness and reference books.

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