Dads Prefer Electronic Gadgets Over Tools on Father's Day

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DALLAS - Most dads can be characterized as Family Men and Mr. Fix-Its, or simply defy description, according to a SuperPages.com survey. The survey, conducted on SuperPages.com (http://www.superpages.com) in June with more than 700 respondents, asked users which characteristic best described their own father. Sportsmen, Couch Potatoes and Professors barely registered on the survey.

Although most respondents will honor their fathers on June 18, many also indicated that they will honor their husbands and other relatives, as well. The survey shows that while 15 percent of fathers can expect a gift of tools, 24 percent of fathers would prefer electronic gadgets over power tools.
Other findings showed that many fathers prefer a steak dinner or home cooking to more exotic fare, and most would prefer to spend a day with their family above all else.

"As a new father, I have to say that I prefer to spend Father's Day with my family," said Darrin Rayner, assistant vice president of sales at SuperPages.com and father of two sons under two years old. "But I certainly wouldn't turn down the gift of a lawn mowing service or babysitter occasionally to enjoy a night out."

One of the most curious findings is that 17 percent of fathers who responded believe that their own fathers don't want to receive anything for Father's Day.
Mother's Day spending still outpaces that for Father's Day, however. According to the survey, 74 percent of fathers spent more than $26 on the mothers in their lives. Only 62 percent of all respondents (including fathers) claim they will spend more than $26 on their dads.

To find gift ideas for dad, check your Verizon Yellow Pages or go to http://www.superpages.com

About Verizon SuperPages.com
Verizon Information Services (VIS), a division of Verizon Communications Corp. (NYSE:VZ), is the nation's most advanced provider of yellow pages and related shopping information. It has $3.5 billion in revenues from products including: Verizon Yellow Pages; Verizon SuperPages.com (http://www.superpages.com), the nation's most advanced Internet directory and a leading online shopping resource; and the SuperPages On the Go information directory offered through Verizon Wireless Get It Now services and on other wireless carriers. The company is the largest publisher of Hispanic directories in the U.S. and the first to provide a Hispanic online shopping resource http://www.superpages.com/espanol


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