Elvis Is No Longer The King, Al Gore Reminds Us Of Eggs, And Mom Is Still No. 1
Imagine What Else You Might Discover If You Kept Track of America's Daily Restaurant Specials
September 10, 1997
Rosie O'Donnell reigns supreme as the celebrity
most often found among U.S. restaurants' daily specials, followed by
Ellen Degeneres, Elvis, John Wayne and Dolly Parton (Yes, Rosie and
Ellen beat out Elvis). As for the connection between Al Gore and
eggs, even BigYellowSM can't explain why nine times out of 10, eggs
are an ingredient in a daily special named for the Vice President.
BigYellow (bigyellow.com), the nation's leading online shopping
service that lists almost every business, including restaurants, in
the United States, recently polled restaurants nationwide about their
daily specials. BigYellow's "Belly Barometer" uncovered various
eating trends around the country, as well as the impact of outside
influences on the daily specials that are offered.
Mom is No. 1! The survey found that mom, mother or mother's is the
No. 1 word used in the naming of daily specials. What's more, daily
specials named after mom tend to be 15 percent higher in price than
those without it. Not only are these maternal specials costlier,
they are also an unbelievably 43 percent higher in fat than their
According to the Belly Barometer, even political affiliation has an
affect on the daily special offerings in each city. For instance,
cities with a Republican mayor have 15 percent more red meat specials
than those with a Democrat at the helm, which tend to serve more
fried food, goat cheese and pesto.
Even though talk shows and food columns are filled with light summer
fare, red meat and heavy sauce specials actually rise in popularity
when summer temperatures flare above 90ºF. And, according to the
survey, Fat Tuesday will have to be renamed, since it's actually the
lowest calorie day of the week, 40 percent less caloric than
Thursday, the fattiest day of the week.
Finally, investors who want to strike it rich on Wall Street may now
want to look to the prices of area restaurants' daily specials before
making any costly decisions. The Belly Barometer uncovered a
correlation between daily special prices and the Dow -- when special
prices decrease we've seen the Dow go up, and when specials prices
increase we've seen the Dow go down.
An informal survey, the Belly Barometer was developed to showcase
BigYellow's latest technology, which will soon enable restaurants to
post their specials online everyday. "With BigYellow's latest
upgrade, restaurateurs can go beyond a description of the static
attributes of their restaurants -- location, credit card policy and
decor -- and include changing aspects like menu specials, daily
events, and even the prices of their signature dishes," said William
Wise, president of Bell Atlantic Electronic Commerce Services,
providers of BigYellow.
The Belly Barometer team polled numerous restaurants in seven major
metropolitan areas around the country (Boston, New York, Atlanta,
Miami, Chicago, Dallas and Los Angeles) over a two-week period from
July 21 to Aug. 3.
Belly Barometer results will be posted in BigYellow's Dining Section
on Sept. 17.
With thousands of advertisers, and millions of visitors each month,
BigYellow continues to lead the online shopping industry in combined
sales and usage. Having provided electronic directory services for
more than a decade, Bell Atlantic launched its first online directory
in 1991 and was first on the Web with a national directory in October
In addition to its 17 million U.S. business listings, BigYellow
features 100 million U.S. residential listings, a national directory
of 15 million E-mail addresses, and links to directories in 39
foreign countries. BigYellow has strategic relationships with
Infoseek, Inc., NBC, Four11, and CNN Interactive, as well as more
than 40 content partners for the most popular topics on its service.
Unique in the industry, BigYellow employs a full-time Customer
Services staff that answers calls during business hours at
The new Bell Atlantic, formed through the merger of Bell Atlantic
and NYNEX, is at the forefront of the new communications, information
and entertainment industry. With 40 million telephone access lines
and 5.5 million wireless customers worldwide, Bell Atlantic companies
are premier providers of advanced wireline voice and data services,
market leaders in wireless services and the world's largest
publishers of directory information. Bell Atlantic companies are
also among the world's largest investors in high-growth global
communications markets, with operations and investments in 21