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EuroTel Reports 1,000% Increase in Christmas Messaging
December 28, 1999
Media contact: | McCann-Erickson Prague: |
PRAGUE, the Czech Republic -- Christmas wishes using
SMS (short message service) were sent and received by EuroTel users in record
numbers, both in the Czech Republic and 76 other countries around the world.
EuroTel Praha, the leading provider of mobile phone service in the Czech
Republic, flawlessly processed approximately two million short messages on
Christmas Eve, representing a 1,000% increase over last Christmas Eve.
EuroTel Managing Director Ed Kingman noted that not all mobile operators
worldwide were able to handle the extraordinarily high Christmas volume.
"While EuroTel delivered to its customers flawless messaging, other
networks were overloaded and many Christmas wish messages could not be
delivered," said Kingman.
Kingman credits EuroTel's reliability and performance during the Christmas
season to the company's ongoing multi-billion-crown investment in quality and
coverage enhancements. "We will continue to expand on our investment
to meet the needs of our more than one million customers," he added.
EuroTel Praha Ltd is the Czech Republic's largest wireless service provider
with more than 1,000,000 customers. EuroTel's high quality GSM and T!P
mobile phone networks cover a territory with 99 percent of the Czech
Republic's population of more than 10 million people. EuroTel operates more
than 2,000 cell sites providing stronger signals, better reception, and higher
quality indoor coverage in most buildings throughout the country.
Only EuroTel offers SuperSound which provides the clearest sounding calls
throughout the Czech Republic. The company provides voice and data services
and EuroTel NetCall-55, a service that offers customers international calling at
discounts of up to 65%.
EuroTel Praha is a joint venture of SPT Telecom Inc. (51%) and Atlantic West
B.V. (49%). Atlantic West B.V. is equally owned by Bell Atlantic
(NYSE:BEL) and MediaOne International, which is a part of MediaOne Group
(NYSE:UMG).