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FOR IMMEDIATE RELEASE
August 7, 1996
GRUPO IUSACELL ANNOUNCES LAUNCH
Iusabeep Adds to Integrated Communications Package
Mexico City -- Bell Atlantic announced today that its
communications venture with Grupo Iusacell, S.A. de C.V. (NYSE: CEL,
CEL.D), has launched a new paging service in Mexico called Iusabeep.
Beginning today, nationwide and international paging service is
available to Iusacell customers from seven principal cities: Mexico
City, Monterrey, Guadalajara, Puebla, Toluca, Ciudad Jaurez, and
Cuernavaca. Coverage of Mexico's other urban centers is scheduled
over the next few months.
"The paging market represents another major growth opportunity for
Iusacell," said Tom Bartlett, president of
Bell Atlantic International
Wireless. "With Mexican consumers already showing an affinity for
wireless services, a complementary offering like Iusabeep is a natural
for adoption in the market."
In the US, about 30 percent of the country's 38 million cellular
customers also use pagers.
"Iusabeep's paging service complements Grupo Iusacell's strategy
perfectly," said Guillermo Amore, president and CEO of Grupo
"This is a service that our customers desire, and they have come to
rely on Iusacell for quality, affordability, coverage, and customer
Iusabeep's distribution network includes Grupo Iusacell's existing
direct and indirect cellular sales and service network channels.
The range of services offered by Iusabeep includes numeric and
alphanumeric basic service as well as value-added services such as
access to news reports, exchange rates, and customized information.
Bell Atlantic Corporation (NYSE: BEL) is at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corporation of New Zealand and is actively developing
high-growth national and international business opportunities in all
phases of the industry.
- Steve Fleischer, (215-963-6822)
Brian Wood, (215-963-6204)