GTE announces SuperBundles, the first-ever integrated advertisingsolution offering Yellow Pages and Internet advertising, as well as Internet access service.
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DALLAS -- For the first time ever, business owners can now go to a single source for their Yellow Pages and Internet advertising, as well as Internet access service, thanks to GTEs new SuperBundles program. GTE Directories is the first Yellow Pages publisher to offer this type of integrated advertising program with the convenience of one sales representative and one simple bill.
SuperBundles is an integrated, multi-media advertising solution designed to provide businesses with easy and effective Yellow Pages and Internet-based advertising, with access to the global world of the Internet through GTEs Internet Solutions (http://www.gte.net). GTE advertisers now have the added advantage of accessing more products and services from GTE in an easy-to-buy format.
SuperBundles lets business owners purchase Yellow Pages advertising in GTEs The Everything Pages telephone directory and Internet advertising on GTEs SuperPages Interactive Service -- as well as sign up for GTEs Internet access service.
Our customers told us they want strong traditional advertising coupled with a powerful presence on the Internet, but they dont want to work with multiple providers to get it. SuperBundles answers their need for convenience and value, said Earl A. Goode, president, GTE Directories.
SuperBundles lets advertisers work directly with their GTE Directories sales professional to select one of 14 different integrated advertising packages. With so many options, business owners can customize a comprehensive and fresh advertising program designed to meet their specific needs.
The SuperBundles program offers several different Yellow Pages advertising options, Internet advertising opportunities on the SuperPages service, as well as a business listing under the appropriate Yellow Pages heading with an additional line for Internet-related text, such as a companys Internet or e-mail address. With all of the packages, advertisers can choose to receive Internet access service provided by GTE Internet Solutions.
The SuperBundles program is designed to maximize the customers advertising dollar by providing more products and services under a value-added pricing structure. Additionally, SuperBundles gives business owners a fast and efficient entry onto the global world of the Internet, through the SuperPages service and GTEs Internet access service.
GTE will offer SuperBundles to advertisers during its Yellow Pages sales canvasses in more than 100 markets across the nation in 1997. Some of the areas to receive this innovative program include Durham, N.C.; Dallas; Orange County, Calif.; Grand Strand, S.C.; and Lexington, Ky.
GTE Directories is a leader in linking buyers and sellers through effective advertising and information media. The company provides sales and other directory-related services for more than 2,400 directories in 15 countries with a total circulation of 80 million. It develops and markets new media services such as GTEs SuperPages Interactive Service (http://superpages.GTE.net), a premier Internet-based advertising and information resource. GTE Directories is a part of GTE Corp., one of the largest publicly held telecommunications companies in the world.
With a current Internet subscriber base of 125,000, GTE was the first local telephone company to sign up more than 100,000 Internet subscribers. To support growing usage of the Internet, GTE is doubling, and in many cases quadrupling, the amount of dial-up capacity in all 381 markets it serves in all 50 states.