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Internet World, LOS ANGELES - GTE Internetworking today announced that it has re-named the company Genuity Inc., reflecting the steps the company has taken to position itself going forward as a premier provider of Internet infrastructure and e-business solutions.
The new name is derived from the word ingenuity, which by definition means "ingenious, original, resourceful and inventive." Genuity, and its new logo, a copper-colored rendition of the name with the "i" stylized in silver, reflect the company's innovative roots at BBN, which developed the original Internet network. The name was taken from Genuity Corp., an industry leading Silicon Valley Web hosting business that GTE Internetworking acquired in 1997.
Genuity provides a new brand under which the company can establish greater distinction in the marketplace as a leading Internet infrastructure and e-business service provider. The company will begin using the new name and logo immediately, converting all of its signage and customer materials during the next several months.
As part of the proposal presented by GTE Corp. and Bell Atlantic to the FCC to approve their merger, the companies have announced their intention to transition GTE Internetworking to a public company.
"We're re-branding a company that is already a leader in the industry, with thousands of enterprise and service provider customers who are looking to us for the innovative services that enable their e-business initiatives," said Paul R. Gudonis, CEO of Genuity. "This new name will allow us to further grow the company and position our assets and capabilities in a whole new way with both new and existing customers."
"We researched and considered a number of possibilities for the new name and Genuity was selected because we felt it captures the ingenious, creative spirit and new focus of our organization and provides us with a name that will sustain us well into the future. We're very confident that Genuity captures what we're doing for our customers today and where we're going tomorrow."
Genuity's enterprise customers rely on its comprehensive suite of managed Internet infrastructure services to create and implement their e-business strategies. These services combine a Tier One backbone, secure access, managed secure hosting (bundled VPN and hosting service), and 24 x 7 business support services. The company's service provider customers rely primarily on Genuity's Internet access and Web hosting services, which enable them to focus on the retail aspects of their business while Genuity provides and manages the underlying scalable infrastructure necessary to deliver Internet access services to customers.
"It's not about just having great technology, fiber miles, modems or individual services as some companies would like you to believe," added James L. Freeze, senior vice president and chief strategy officer for Genuity. "It's about understanding your customers' business and architecting infrastructure solutions that advance their time-to-market. Only a company with a fully operational, next generation network, Tier One Internet backbone and a comprehensive set of e-business services can deliver on this vision. Genuity is that company."
Genuity Inc. is a leading facilities-based provider of high quality, managed Internet infrastructure services to enterprises and service providers. Genuity offers a comprehensive suite of managed Internet infrastructure services, including: Internet access through dial-up, dedicated and digital subscriber lines; web hosting and content delivery; and value-added e-business services, such as virtual private networks (VPNs), security services and voice-over-Internet Protocol. With extensive IP experience, the company integrates suite of services into corporate networks and delivers high-performance, secure and scalable infrastructure services for conducting business on the Internet. Based in Burlington, Mass., Genuity has offices throughout the U.S., Europe, Asia and Latin America. Additional information regarding Genuity can be found at http://www.genuity.com.
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