Iusacell Launches First Commercial Third Generation Digital Service in Mexico

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Iusacell Launches First Commercial Third Generation
Digital Service in Mexico

May 19, 1998

Media contact:

Steve Fleischer,

PHILADELPHIA -- Iusacell today became the only carrier in Mexico to
offer customers the benefits of the world's most advanced digital wireless
service, well ahead of new market entrants planning to launch service
sometime next year.

Offering longer battery life, static-free calling, and new services that can
enhance voice mail functions, provide caller ID, and turn a cell phone into a
messaging device, Bell Atlantic's Latin American investment launched
CDMA (Code Division Multiple Access) digital service across one of the
world's largest markets, Mexico City. The company, which plans to expand
digital service to the rest of Iusacell's more than 76 million potential
customers through 1999, has already invested $60 million of a $200 million
planned network upgrade.

"Cutting the path that others must follow by offering the newest
technologies and services solidifies Iusacell's position as market leader,
"said Tom Bartlett, President and CEO of Bell Atlantic International
Wireless and CEO of Iusacell. "Using our CDMA platform, Iusacell and
Bell Atlantic can eventually leverage their networks into an extensive North
American footprint and explore purchasing synergies and other

Bell Atlantic's U.S. operations, Bell Atlantic Mobile and PrimeCo, use
CDMA technology along the East Coast, the Midwest, and the Southwest.
Iusacell, Mexico's second largest telecommunications provider, recently
won newly auctioned licenses in key North-Mexican markets that border
the U.S. and some of Bell Atlantic's Southwest properties. To meet the
anticipated customer demand for the new digital service, the company
recently increased its distribution network by 32 percent.

Simultaneously, it inaugurated two new customer service centers, in Leon
and Naucalpan, which for the first time consolidate all support for its
cellular, paging, rural telephony, and long distance service offerings.

CDMA, used by more than 10 million wireless customers in the world, uses
digital coding to provide more efficient use for the radio spectrum and
offers increased capacity and enhanced call security, fraud protection, and

Bell Atlantic is one of the world's largest wireless communications
companies, with domestic operations in 25 states and international
investments spanning Latin America, Europe Asia and the Pacific Rim. For
information on our global operations, visit

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