Lennar Takes 'Everything's Included' One Step Further In Agreement with Verizon to Promote Its Premium Broadband and Voice Services
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NEW YORK and MIAMI - Verizon and Lennar Corporation (NYSE: LEN and LEN.B), one of the nation's leading homebuilders, have entered into a national marketing agreement to provide select Lennar communities and homebuyers with early access to Verizon's premium broadband and voice services, beginning in Texas and central Florida.
Under the terms of the agreement, Lennar homebuyers will be among the first to experience Verizon's FiOS Internet Service, a cutting-edge Web service delivered over an advanced fiber-optic network that offers connection speeds from 5Mbps to up to 30Mbps (megabits per second). Verizon will market its broadband and voice services to prospective homebuyers in certain mutually-agreed-upon Lennar communities, giving homebuyers the ability to select these services and have them installed prior to moving in. FiOS services come with the added benefits of a single bill from one company and bundle-discounted prices.
"Working with an industry leader like Verizon gives our prospective homeowners access to the most advanced broadband technologies and services available - from a name they know and trust." said David Kaiserman, president of Lennar Communications Ventures, a newly formed division of Lennar Corporation that oversees its consolidated communications interests. "Exposing our homebuyers to essential and advanced communications early in the process will make moving into a Lennar home that much simpler."
Verizon began working last year with builders and developers to build fiber-to-the-premises networks from the ground up in order to deliver the most up-to-date, high-value broadband service
"Lennar's home buyers are heavy users of broadband services, and their communities provide an attractive and efficient avenue for delivering our cutting-edge communication services," said Eric Cevis, vice president, Verizon Enhanced Communities. "Those Lennar communities where FiOS is deployed will be unique in their respective markets, and the customers who buy the homes will be among the first to FIOS."
About Lennar and Lennar Communications Ventures
Lennar Communications Ventures, a division of Lennar Corporation, manages the company's national relationships with providers of advanced broadband services and related retailers.
Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation's leading builders of quality homes for all generations, building affordable, move-up and retirement homes. The Company operates primarily under the Lennar and U.S. Home brand names and utilizes a Dual Marketing strategy consisting of the Everything's Included® and Design StudioTM programs. Lennar's Financial Services Division provides mortgage financing, title insurance, closing services and insurance agency services for both buyers of the Company's homes and others.
Verizon Communications Inc. (NYSE:VZ), a Dow 30 company, is a leader in delivering broadband and other communication innovations to wireline and wireless customers. Verizon operates America's most reliable wireless network, serving 49.3 million customers nationwide; one of the most expansive wholly-owned global IP networks; and one of the nation's premier wireline networks, serving home, business and wholesale customers. Based in New York, Verizon has a diverse workforce of approximately 250,000 and generates annual consolidated operating revenues of approximately $90 billion. For more information, visit www.verizon.com.