Life Gets Easier for Mall Shoppers; Consumers to Benefit from BigYellow, REALMalls Partnership

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March 18, 1997

CONTACT: Phil Santoro BigYellow 508/762-1326 (
or Jerry Ross REALMalls 610/627-1101 (

Life Gets Easier for Mall Shoppers; Consumers to
Benefit from BigYellow, REALMalls Partnership

MIDDLETON, Mass. -- Life got a little easier today for people who
shop at malls.

That's because NYNEX's BigYellow(SM) (,
the leading on-line shopping service, and REALMalls(SM), the best mall-related
site on the Internet, have teamed up to offer consumers an easy way to find
products and services in every major mall in America.

Now BigYellow users looking for a business listing may also obtain
useful information about shopping malls, including the roster of stores
in each mall, daily sales offered by mall merchants, and even the brands
those stores carry.

REALMalls is featured within BigYellow's latest BigTopic-- Malls
& Catalogs. BigTopics is a feature of BigYellow that provides useful
shopping information in the most popular categories used by BigYellow visitors.
Other BigTopics include Automotive, Dining, Entertainment, and Travel.

Several more new BigTopics-- including Family, Sports & Recreation,
Pets, and Games-- will be added to BigYellow during the next several weeks.

Also, as of today, shoppers may check out and purchase "best-in-class"
computer software related to some BigTopics, including Arts & Entertainment,
Computers, Money, and Education, offered by another new BigYellow partner--
atOnce Software.

And beginning today, frequent visitors will notice a new, cleaner
look to BigYellow, making it even easier for shoppers to find what they

"The welcomed addition of REALMalls to our growing family of
best-in-class business partners is another example of how we have built
BigYellow around our customers," said William Wise, president of NYNEX
Information Technologies, developer of BigYellow.

"Since the beginning we have taken pride in focusing on consumer
needs-- and useful shopping information is the first consumer need,"
added Wise. "That's how we are becoming the trusted intermediary for
Web shoppers. REALMalls gives us yet another reason to be proud. With 10,000
advertisers and 20,000 ads, more than all competitors combined, BigYellow
is, first and foremost, a shopping service and REALMalls makes it an even
better shopping service."

In a reciprocal arrangement, BigYellow will be featured on the main
navigation bar of REALMalls' two most popular pages--Merchants and Malls.
This position makes it easy for REALMalls users to search directly for a
business listing supplied by BigYellow.

"Recognizing that BigYellow is the leading on-line Yellow Pages
service, we are delighted to be able to offer our users the opportunity
to take advantage of this great service," said John Carragee, president
of PinPoint Communications, developer of REALMalls.

In a related announcement, BigYellow begins a major branding campaign
today with the kick-off of a unique Web promotion based on a mystery featuring
United Media's beloved cartoon character Dilbert. Visitors to the Yahoo!TM
site can help Dilbert find the missing Y from Yahoo!. They will be directed
to search for clues through BigYellow.

With 10,000 advertisers and 20,000 ads and more than 1.5 million
visitors each month, BigYellow is the Internets leading on-line shopping
directory. Having developed electronic directory services for more than
a decade, NYNEX launched one of its first on-line directories on Delphi
in 1992 and was the first on the Web with a national directory in October,

Focused on consumer needs for advertiser content, like store hours
and product and service descriptions, BigYellow creates and hosts web pages
for the vast majority of its 10,000 advertisers. Prices for those packages
begin at $300 per year.

In addition to its 16.5 million U.S. business listings, BigYellow
features 100 million U.S. residential listings, a national directory of
10 million E-mail addresses, and links to directories in 36 foreign countries.
BigYellow has strategic relationships with Infoseek, Inc., Four11, Netscape
Communications Corp., and CNN Interactive, as well as more than 30 content
partners for the most popular topics on its service. Unique in the industry,
BigYellow employs a full-time Customer Services staff that answers calls
during business hours at 1 888-BIG YELLOW.

With its listing of 850 major malls and 20,000 stores in more than
200 markets across the United States, REALMalls is the largest, most comprehensive
source of real world shopping information on the Web today. REALMalls brings
shoppers information on what's on sale down at the mall right now. It lets
shoppers plan a trip before getting into the car to go to the mall. As a
comprehensive shopping directory, REALMalls features all the premier stores
a shopper would expect to find, including Macy's, Bloomingdales, JCPenney,
The Sharper Image, Godiva, and Zainy Brainy. It also features the ability
to shop by brand, with more than 150 brands from these stores already available,
including Levis, Lee jeans, Nike, Reebok, Donna Karan and Nicole Miller.

NYNEX Information Technologies is a subsidiary of NYNEX, a global
communications and media corporation that provides a full range of services
in the Northeastern United States and high-growth markets around the world,
including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the
Philippines, Poland, Slovakia and the Czech Republic. The corporation is
a leader in telecommunications, wireless communications, directory publishing
and video entertainment and information services. NYNEX is also managing
sponsor of FLAG -- Fiberoptic Link Around the Globe -- the world's longest
undersea fiber optic communications cable.

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