Millennium Personality Survey Shows Party Marty Leading with Ready Freddy Closing in on Able Mable

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Millennium Personality Survey Shows Party Marty
with Ready Freddy Closing in on Able Mable

Big Yellow® Online Shopping Guide announces Monthly Y2K

October 7, 1999


Stephanie Hobbs,
Bell Atlantic BigYellow

FALLS CHURCH, VA -- How many bottles of water and
canned goods you stock will help determine your Millennium Personality
in an online survey conducted at Bell Atlantic's BigYellow shopping guide
( To be held monthly through the rest of the year,
the survey results for September show the Party Marty personality leading
by 40%, Able Mable steady at 34% and the Ready Freddy personality
fidgeting at 26%.

As part of BigYellow's Millennium Madness Y2K section, the personality
survey has caught the attention of online users worldwide. "People
are tired of the millennium doom and gloom, and so far, the Party Marty
personality is ahead but we'll see if October's results show a shift in
mood," said Debbie Aucrbach-Deutsch, Manager, Marketing
Communication, Bell Atlantic Directory Group.

Sample questions include:

What items do you plan to stock up on for the big event?
Champagne, candles noisemakers, chips and dip.
Toilet paper, bread, peanut butter, board games and wine.
Canned foods, bottled water, and batteries

How many gallons of bottled water do you plan to purchase before the
New Year?
None, I think its safe to rely on my tap/well water.
A couple of gallons
Twenty gallons or more.

Who would you like to see as master of Y2K
Dick Clark - let's stick with tradition.
Martha Stewart - she's the hostess with the mostest.
Arnold Schwarzenegger - he can save us from anything.

How you answer these and other survey questions determines your Y2K
personality. If thinking about the millennium sends you into a panic, you
may be a Ready Freddy who is prepared for the worst. The Party Marty
believes businesses are prepared and their only concern is the celebration.
The Able Mabels take the middle of the road, with a few worries but a
desire to enjoy the holiday.

Auerbach-Deutsch also announced that Big Yellow will be featuring the
results of a Celebrity Millennium Personality survey at the end of
November. "We are having a lot of fun getting the scoop from
movie, TV, and sports celebrities as to how they plan to spend the big

Big Yellow's Millennium Madness gives information about everything
from party planning and state and local celebrations to readiness advice
and the daily Y2K tip. Events and guides are even sorted according to
your millennium survey personality for easy browsing. A ticking clock
gives the countdown to the big event by the second. Beyond the
millennium guide, Big Yellow offers a searchable listing of hundreds of
stores and businesses.

About Bell Atlantic
Bell Atlantic Directory Group is the world's largest publisher of print and
online shopping directories, connecting buyers and sellers in the U.S. and
in china, the Czech Republic, Gibraltar, Greece, Poland, and the Slovak
Republic. It also is a leading provider of Web creating, hosting, and
shopping services, including Web@OnceSM site creation services and
BigYellow®. BigYellow, combined with GTE SuperPagesTM, is the
leading shopping directory on the Internet and is the exclusive online
Yellow Pages service for the nearly 18 million members of the America
Online Service,, and AOL's Digital Cities. BigYellow also is
the exclusive online Yellow Pages shopping directory for

Bell Atlantic is at the forefront of the new communications and
information industry. With 43 million telephone access lines and nearly
10 million wireless customers worldwide, Bell Atlantic companies are
premier providers of advanced wireline voice and data services and market
leaders in wireless services. Bell Atlantic companies are also among the
world's largest investors in high-growth global communications markets,
with operations and investments in 23 countries.

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