New Bell Atlantic Yellow and White Pages for Springfield Feature E-mail, Web Site Listings for First Time

New Bell Atlantic Yellow and White Pages for Springfield Feature E-mail, Web Site Listings for First Time

Directories Include Illustration of City Skyline on Cover

June 9, 1998

Media contact:Stephanie Hobbs, 703-289-0607

FALLS CHURCH, Va. -- Bell Atlantic's 1998-99 Yellow and White Pages for Springfield, Mass., contain new and innovative Internet-related features. More than 250,000 copies of the new directories will be delivered to Springfield businesses and residences during the next several weeks.

For the first time in the Springfield region, Yellow Pages listings feature an optional extra line for e-mail and Web site addresses in response to growing use of the Internet. Industry analysts report that 50 percent of all U.S. companies have Web sites. The e-mail and Web site listings complement Bell Atlantic's BigYellowSM, the nation's leading online shopping directory.

"The Bell Atlantic directories for Springfield provide our customers and advertisers with local information and services that allow for global access, such as the Internet,"says Mary Jo Howe, vice president of Bell Atlantic Directory Services.

The cover of the new Springfield Yellow Pages includes an illustration of the city skyline, as viewed from the banks of the Connecticut River. Springfield is the regional center of commercial, financial, and industrial activities, with many of the area's largest employers located in the city. The illustration features views of Monarch Place and the Campanile Building, both located in the city's central business district. In the past five years, the city of Springfield has focused many developmental efforts in this district.

The directory cover illustrator is artist Mary Lynn Blasutta, of New Paltz, N.Y. Her illustrations are featured on Bell Atlantic's 500 directories in 13 states and Washington, D.C.

Bell Atlantic is the world's largest publisher of Yellow Pages shopping directories.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 41 million telephone access lines and 6.7 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 22 countries. Bell Atlantic news releases.

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