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New Yorkers--Get Wired! NYNEX Begins Promotion for ISDN Into Homes, Businesses
-- Installation Charges Waived on Low-Cost, High Bandwidth Service --
NEW YORK -- NYNEX today is beginning a promotion in the New York City metropolitan area that will give customers the opportunity to convert -- at no charge -- their home telephone service to ISDN.
ISDN (Integrated Services Digital Network) is a digital telephone line that transmits data communications faster than a standard telephone line. With transmission speeds of up to 128 kilobits per second, NYNEX ISDN service is more than four times faster than standard computer modems that transmit at 28.8 kb/s.
The special offer, which will run through the end of August, will enable
NYNEX's New York customers to upgrade their existing telephone lines to ISDN. Under the promotion, NYNEX will waive the installation charges -- a savings of up to $109 for residence customers and $156 for businesses. Customers may simply call NYNEX's toll-free line -- 1-800-GET-ISDN -- for more details and to order the service.
To support the promotion, NYNEX will launch a series of radio spots that
feature NYNEX ISDN's unique applications for telecommuting, Internet access and data transfer. The spots were produced by NYNEX's advertising agency, The Lord Group. The promotion will expand to the Boston area later this year.
"ISDN is the answer to computer users need for higher speeds," said Peter
Castleton, NYNEX managing director for data access products. "With about 90 percent availability throughout the New York City metropolitan area, NYNEX ISDN is a low-cost, high-bandwidth, here-today technology that works as easily in the home as it does in the office."
Castleton noted that the monthly cost for NYNEX ISDN is about $14 more than standard telephone service, plus appropriate usage rates.
While the current promotion is aimed at conversion of existing lines to ISDN, NYNEX also is offering installation discounts on new lines as well. In addition, NYNEX sales agents also may combine this offer with other promotions for added savings.
Castleton said that NYNEX has made several enhancements to the ISDN ordering process during the past few months. "We have hired additional personnel at our centers, instituted a broad training program, and streamlined the ordering
process," the said.
NYNEX is a global communications and media corporation that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, and the Czech and Slovak Republics. The corporation is a leader in telecommunications, wireless communications, directory publishing and video entertainment and information services. NYNEX is also managing sponsor of FLAG -- Fiberoptic Link Around the Globe -- the world's longest undersea fiber optic communications cable.
NYNEX news releases are available on the Internet at http://www.ba.com/nr/pastnews.html or via fax for no charge at 1-800-331-1214.