October 17, 1995
NYNEX CONTACT: Media Relations,
NYNEX Goes National with Online Yellow Pages; Connecting Businesses
and Consumers Nationwide Over the Internet
MIDDLETON, MA -- NYNEX
today announced that it has expanded its online Yellow Pages
service so that consumers can now find virtually any business
in the United States.
There is no charge to consumers for the service.
NYNEX Interactive Yellow Pages (TM), available
on the Internet's World Wide Web (http://www.niyp.com), now offers
consumers 16.5 million business listings from throughout the nation.
The directory includes business type, name, address, and telephone
number. It is the United States' first and only complete online
national business phone directory. Since May, NYNEX has
offered its regional business phone listings on the service.
NYNEX creates advertising on the service for interested
businesses. Advertising units range from brief business profiles
for $100 to four pages of display advertising for about $3,000.
Already, NYNEX has created ads for some 2,500 businesses.
In addition, the NYNEX Interactive Yellow Pages
currently offers direct links to the Web sites of businesses and
offers any business the opportunity to "hot link" their
Web site to their listing.
"The NYNEX Interactive Yellow Pages is the
most comprehensive Web-based shopping directory available,"
said Mat Stover, president and chief executive officer of NYNEX
Information Resources Co. "For the first time there is a
national directory to bring buyers and sellers together. The
NYNEX Interactive Yellow Pages lets individual shoppers
create their own directory experience -- listing the products
and services they need by category, neighborhood, city, state,
or even the entire nation."
Other NYNEX Interactive Yellow Pages enhancements
announced today include the following:
--Web site reviews and ratings. When shoppers look up popular
headings, they will find a summary and rating of linked Web sites.
For example, someone looking for a specific brand of car may click
on a nearby button to get performance data on the car manufacturer
and its current models.
--A section called "Your World," where consumers can
connect directly to Web sites that may help them in their daily
lives. Subjects include, travel, music, movies, children, the
1996 Olympics, and even seasonal topics like Halloween.
--A streamlined design and more powerful search tools, which
make navigating the service quicker and easier than ever.
Users will find the NYNEX Interactive Yellow Pages
well-organized and easy to navigate. It is organized by familiar
A-Z shopping headings much like traditional Yellow Pages
directories and may be searched by business names, type of business
and geography. Other special features include a "Hot Sites"
list of new and exciting Web sites, and a special text capability
to provide access for the visually impaired.
Businesses and consumers nationwide can learn more about the
service by accessing it on the Internet at http://www.niyp.com
or by calling 1-800-356-9639.
NYNEX Information Resources Co., based in Middleton,
Mass., is a leading provider of printed, online, interactive,
and data base information services. Note: Screen shots available
electronically or in print. Call Phil Santoro at 508/762-1326
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
FAX copies of recent NYNEX news releases are available free of charge, 24
a day. Call 1-800-331-1214 and an automated system will provide