01.08.1996Corporate

Omnitel announces number of initial subscribers

MILANĀ -- Omnitel, Italy's first private GSM operator, announced today that since December 7, day on which the company launched its commercial service, it has signed up over 50,000 subscribers. According to Omnitel's early estimates this figure represents over 40% of the Italian GSM market for the period.

To date the total number of Omnitel customers is 60,000: 10,000 "friendly users" were signed up during the company's market trial and 50,000 new subscriptions were activated during the first month of commercial service.

"The fact that during our first month of operation over 50,000 customers have chosen Omnitel is an achievement that goes beyond our most optimistic expectations" stated Francesco Caio, Managing Director, Omnitel Pronto Italia. "It is a great result, one that can only be compared to the results we obtained in the construction of our network: coverage of over 70% of the Italian population in just 10 months. The introduction of competition in the Italian market is finding fertile grounds and we can only be proud of the interest customers have shown towards Omnitel and its commercial offer."

The interest shown by customers is also demonstrated by the telephone calls received by Omnitel's Customer Service: an average of 20,000 calls per day during the past few weeks.