PCS PrimeCo picks New Orleans office space; will bring easy-to-use, national wireless services to Louisiana

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NEW ORLEANS -- PCS PrimeCo, L.P., the wireless alliance made up of AirTouch Communications, Bell Atlantic, NYNEX and US WEST, said it has selected Three Lakeway Center in Metairie as its New Orleans office site.

PCS PrimeCo has leased more than 15,000 square feet of office space in the building located at 3838 N. Causeway Boulevard. Engineering, marketing and administrative employees have already begun to move into the space. The company expects to have 50 full-time employees and many additional contractors on board by the end of this year.

"We're anxious to bring wireless competition with new and affordable services to customers in New Orleans, Baton Rouge and the surrounding areas," said Rick Hicks, vice president and general manager for PCS PrimeCo's New Orleans market, which consists of most of Louisiana and parts of Mississippi, Alabama and Arkansas. "We've specifically chosen to locate in this area of New Orleans because of its favorable business environment, technology-oriented work force and its central location."

PCS PrimeCo plans to begin delivering personal communications services, or PCS -- a new generation of affordable easy-to-use wireless communications services -- in 11 U.S. markets by the end of 1996. The products and services will be designed for the large group of consumers who today may not see themselves as cellular/wireless customers. "We look forward to our products becoming a household necessity, and we believe they will be as commonplace as wired telephones, TVs and wrist watches -- giving consumers the freedom to be in touch anytime, anywhere," Hicks said.

PCS PrimeCo's 11 licenses, awarded during the recent Federal Communications Commission auction, cover more than 57 million people from Honolulu to Richmond, Va., and from Milwaukee to Miami. In New Orleans, the alliance won a license to serve nearly 5 million potential customers.

The PCS PrimeCo alliance was formed in October of 1994 by AirTouch Communications, Bell Atlantic, NYNEX and US WEST. The four partners' combined cellular and PCS "footprint" covers 26 of the nation's markets, representing nearly 170 million potential customers.

NYNEX is a global communications and media company that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, Slovakia and the Czech Republic.

The Corporation is a leader in the telecommunications, wireless communications, cable television, directory publishing and entertainment and information services.


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