People's Cab Offers Added Conveniences with Newest Bell Atlantic Mobile Technology

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People's Cab Offers Added Conveniences with Newest Bell Atlantic Mobile Technology

Cab Company Uses Wireless Point-of-Sale Technology To Accept Credit
Cards for Fares

February 9, 1998

Media contacts:

Patricia L.Quolke

Maggie Aloia Rohr

People's Cab
Mayvis Baumann

PITTSBURGH, PA -- Customers using People's Cab now have an added
convenience available to them thanks to the latest technology from
Bell Atlantic Mobile. Cab fares can now be paid by credit card, since
People's Cab has begun using wireless point-of-sale terminals to
obtain credit authorizations.

"Most business travelers and many others prefer to pay their fares by
credit card," explained Mayvis Baumann, general manager for People's
Cab. "Until now, we weren't able to accept credit cards because our
drivers could not get proper authorization on the road. These
wireless point-of-sale units not only make that step possible, they
make it easy and provide an immediate receipt for the customer."

Baumann worked with Bell Atlantic Mobile and ECS, an independent
service organization for credit card services, to equip the company's
entire fleet with the wireless point-of-sale units and to train
drivers to use them. The wireless units enable the user to access
data without the need for a conventional wired phone line.

"This technology puts us on a level playing field with our
competitors," Baumann said. "Our drivers look for the business
traveler, and often being able to accept a credit card makes the
difference in being able to pick up a particular fare. We also serve
a large student population on the campuses in Oakland. Students can
have unscheduled trips and may not have cash, so being able to use a
credit card is important to them."

Bell Atlantic Mobile offers wireless point-of-sale technology to
transportation companies like People's Cab as well as to vendors that
need to authorize credit card purchases at remote locations such as
trade shows, craft festivals or sporting events. This technology is
an attractive alternative for fixed-site retailers as well. The cost
of a wireless transaction is comparable to one done via a landline
connection but there are no line installation costs or monthly
landline local access charges.

"Transmitting data wirelessly is now an everyday occurrence that
impacts the lives of virtually all consumers," said Jerry Fountain,
regional vice president for Bell Atlantic Mobile in Pittsburgh.
"Point-of-sale is only one example of how our technology carries data
wirelessly. We also work with utility companies to monitor pipelines
for safety, vending machine companies to ensure quantities and
freshness of products in remote locations, and, of course, business
people who use our AirBridge Internet Access for e-mail when they are

People's Cab began accepting credit cards in mid-December and,
according to Baumann, they expect the added convenience will have a
positive impact on the firm's overall business.

Anyone seeking additional information about Bell Atlantic Mobile's
point-of-sale or other wireless data applications can call
1-800-308-DATA or visit

Bell Atlantic Mobile is the largest wireless service provider on the
East Coast and the second largest in the United States. The company
owns and operates the most extensive network in the East, covering
111,000 square miles, and the largest chain of wireless retail outlets
offering a full range of wireless personal communications services,
including voice, data and paging. Based in Bedminster, NJ, Bell
Atlantic Mobile has more than 5 million customers and 7,000 employees
in the Northeast, mid-Atlantic, Southeast, and - through a separate
subsidiary - the Southwest. Through its "Wireless at Work..."
community relations program, which includes HopeLine voice mail
service, Bell Atlantic Mobile uses its wireless technology to help
individuals and communities improve security and emergency

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