01.14.1997|Corporate

PrimeCo Named In Business Week's Best Products Of 1996 List


PrimeCo Named In Business Week's Best Products Of 1996 List


January 14, 1997


Media contacts: Paula Angel-Jones (817) 258-1528
PrimeCo Personal Communications
pangel@primeco.com

Bridget Cavanaugh (972) 480-8383
MCC
bridget_cavanaugh@mccom.com

Westlake, TX - New wireless phone technology offered by PrimeCo Personal Communications was selected as one of the "best new products" of 1996 by Business Week magazine.

The January 13th issue of the magazine cited the new Personal Communications Service (PCS) technology as a "wireless wonder" with calls that are "more secure from eavesdroppers," and "don't suffer from static or dropped connections". The article also points out that, with the advent of PCS, call quality "took a big leap forward".

Business Week's choice affirms that customers are looking for crystal-clear calls and security from phone fraud. PrimeCo's CDMA technology provides voice quality and security that is second to none in the industry with total price per minute averages below cellular, plus free features such as caller ID, first inbound minute free, and voice mail.

Many financial and industry analysts agree with Business Week's findings. When financial analyst, Bear Stearns & Co. Inc., studied PrimeCo's offering, they reported they were "thoroughly impressed with the coverage, voice quality and reliability of the network".

PrimeCo launched its digital phone network in 16 cities nationwide in November 1996, making wireless communications history with the largest national launch of a PCS network.

PrimeCo Personal Communications owns PCS licenses covering 19 states and 58 million potential customers in 11 major trading areas. The company was formed by an alliance of AirTouch Communications, Bell Atlantic, NYNEX and U S WEST Media Group, and has more than 2,000 employees. The combined cellular and PCS properties of PrimeCo and its owners include 39 of the top 50 U.S. markets, covering nearly 170 million people in 46 states and the District of Columbia. The wireless partnership plans to deliver to customers products and services that are easy to use, buy and afford, and provide seamless nationwide service.

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