01.14.1997|Corporate

PrimeCo Named In Business Week's Best Products Of 1996 List

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PrimeCo Named In Business Week's Best Products Of 1996 List

January 14, 1997

Media contacts:

Paula Angel-Jones (817) 258-1528
PrimeCo Personal Communications
pangel@primeco.com

Bridget Cavanaugh (972) 480-8383
MCC
bridget_cavanaugh@mccom.com

Westlake, TX - New wireless phone
technology
offered by PrimeCo Personal Communications was selected as one of the
"best new products" of 1996 by Business Week magazine.

The January 13th issue of the magazine cited the new Personal
Communications Service (PCS) technology as a "wireless wonder"
with
calls that are "more secure from eavesdroppers," and
"don't suffer
from static or dropped connections". The article also points out
that, with the advent of PCS, call quality "took a big leap
forward".

Business Week's choice affirms that customers are looking for
crystal-clear calls and security from phone fraud. PrimeCo's CDMA
technology provides voice quality and security that is second to none
in the industry with total price per minute averages below cellular,
plus free features such as caller ID, first inbound minute free, and
voice mail.

Many financial and industry analysts agree with Business Week's
findings. When financial analyst, Bear Stearns & Co. Inc., studied
PrimeCo's offering, they reported they were "thoroughly impressed
with
the coverage, voice quality and reliability of the network".

PrimeCo launched its digital phone
network
in 16 cities nationwide in
November 1996, making wireless communications history with the largest
national launch of a PCS network.

PrimeCo Personal Communications
owns PCS licenses covering 19 states
and 58 million potential customers in 11 major trading areas. The
company was formed by an alliance of AirTouch Communications, Bell
Atlantic, NYNEX and U S WEST Media Group, and has more than 2,000
employees. The combined cellular and PCS properties of PrimeCo and
its owners include 39 of the top 50 U.S. markets, covering nearly 170
million people in 46 states and the District of Columbia. The wireless
partnership plans to deliver to customers products and services that
are easy to use, buy and afford, and provide seamless nationwide
service.

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