PrimeCo Pumps Up Digital and Analog Roaming Coverage

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PrimeCo Pumps Up Digital and Analog Roaming Coverage

Roaming Agreements with Top-Tier Wireless Carriers
Give PrimeTravelers Coverage in Major U.S. Markets

September 22, 1998

Media contact:

Catarina Wylie, PrimeCo Personal Communications
Jamie Moody, Publicis Dialog
214-443-9901, ext. 5422

DALLAS -- PrimeCo Personal Communications,
L.P., the premier regional provider of PCS/wireless service, today
announced significant extensions to its PrimeTravelSM digital and analog
coverage areas through roaming agreements with several leading wireless
carriers. Customers using PrimeCo's dual-band/dual-mode phones will
now have access to the networks of AT&T Wireless Services, Inc. and
United States Cellular Corporation (USCC), among others, giving
subscribers the ability to roam in more than 7,000 cities and communities
across the country.

The recent agreements build on existing roaming coverage provided
through Bell Atlantic, AirTouch Communications and GTE Corp., which,
combined, provide a wireless footprint that covers over 90 percent of the
U.S. population. New additions to the PrimeTravel service area include
top-50 U.S. cities like Las Vegas and Oklahoma City, and significantly
deepen PrimeCo's regional wireless coverage in Texas, Florida and the

"PrimeCo customers spend the majority of their time in their home market
using our digital network," said Russell Wiseman, PrimeCo's vice president
of marketing and strategy. "PrimeTravel simply adds another layer of
service by providing customers the convenience and security of being able
to use their phone when they travel away from home."

The roaming agreement with AT&T Wireless adds Las Vegas, Oklahoma
City and Kansas City, Mo., to the list of major U.S. cities already included
in the PrimeTravel plan. The USCC agreement adds Tulsa, Okla., as well
as depth to regional markets in Florida, Iowa, Illinois, Texas, Virginia and
Wisconsin. In Florida, PrimeTravel subscribers will be able to roam in
Tallahassee and Gainesville, plus access highway coverage along Interstate
10 across the Florida panhandle. Enhanced Texas coverage includes
Wichita Falls, Corpus Christi and Laredo with highway coverage along
Interstate 35 now extending from Dallas to Laredo. Agreements with Poka
Lambro/Digital Cellular of Texas, Hargray Wireless, Texas Cellular, Pine
Cellular and Plateau Wireless also flesh out PrimeCo's regional offering,
adding both analog and digital coverage in West Texas, Oklahoma, New
Mexico, Georgia and South Carolina.

PrimeTravel dual-band/dual-mode phones, which currently retail for $149,
are available through PrimeCo's network of retail stores, retail affiliates
and toll-free telephone sales line. Calls initiated while roaming are
competitively priced at $.69 per minute, plus applicable long-distance rates
and taxes.

PrimeCo Personal Communications, which is owned by AirTouch
Communications and Bell Atlantic, provides digital wireless service in more
than 30 major cities in Alabama, Florida, Hawaii, Illinois, Louisiana, Texas,
Virginia and Wisconsin. The company has PCS licenses covering 61
million potential customers in 11 major trading areas and has nearly 3,200
employees. At the end of the second quarter 1998, PrimeCo had nearly
598,000 subscribers. PrimeCo phones and services are sold through the
company's 86 stores and kiosks, its business-to-business direct sales force,
more than 2,500 indirect retailers and a toll-free telephone sales line
1 800 PRIMECOSM. The address for PrimeCo's interactive web site is

Special Note for Editors: Print-quality artwork can be downloaded from
PrimeCo's Multimedia Archive, located in the company's Digital News Room
site. The Multimedia Archive includes photos of PrimeCo executives, products,
retail environments, innovative antenna locations, as well as artwork for the
corporate logo and PrimetheusSM, the pink alien featured in PrimeCo's television
ads. The URL for the Digital News Room is


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