ARLINGTON, Texas - Hispanic children from the Dallas Boys and Girls Club will take to the field in pre-game festivities Saturday night at the Ballpark in Arlington as they parade the flags of the countries of origin of all the Texas Rangers' Hispanic players. And the walls of many youngsters' bedrooms will sport posters of the Rangers' Hispanic contingent, courtesy of Verizon.
"The game of baseball has been deeply enriched by Hispanic ballplayers over the years, and Verizon wants to acknowledge them here in Texas by sponsoring Hispanic Heritage Night," said Ed Miller, executive director of multicultural marketing for Verizon.
Ten hearing-impaired Hispanic children from the Metroplex will join Norma Valles, native Dallas mariachi singer, in singing the national anthem, and 100 new Verizon customers who participate in the company's La Plaza customer information program will attend the game as guests of Verizon and the Rangers.
Every Hispanic player on both teams will be awarded a trophy, acknowledging their role in making professional baseball the great pastime it is, and advertising associated with the game will highlight the Hispanic Heritage Night theme.
Besides giving away 4,500 player posters to the first 4,500 spectators, Verizon will donate $5,000 to the Texas Rangers Foundation.
"It's a tip of the hat to the richness of the Hispanic culture in American life, and we hope all Rangers fans will join Verizon in this tribute to the players, their countries and to the game of baseball," Miller said.
A Fortune 10 company, Verizon Communications (NYSE:VZ) is one of the world's leading providers of communications services, with approximately $67 billion in revenues and 221,000 employees. Verizon companies are the largest providers of wireline and wireless communications in the United States, with 137.6 million access line equivalents and 34.6 million Verizon Wireless customers. Verizon is the third largest long-distance carrier for U.S. consumers, with 14.6 million long-distance lines. The company is also the largest directory publisher in the world, as measured by directory titles and circulation. Verizon's international presence includes wireline and wireless communications operations and investments, primarily in the Americas and Europe. For more information, visit www.verizon.com.