Serge Del Grosso has joined NYNEXs marketing communications department as media director, responsible for all phases of media integration, planning and buying for the corporations telecommunications and corporate advertising campaigns.
In addition to working with the media groups of the corporations ad agencies, Del Grosso also will lead NYNEX advertisings involvement in and use of new media technologies.
Serge brings to NYNEX exceptional leadership and expertise in the media field, said Janet Keeler, NYNEXs managing director of marketing communications. He is an effective media planning manager with a proven track record of accomplishments, particularly in areas of strategic insights, technological innovations and team leadership. His experience will help advance the NYNEX brand name.
Prior to joining NYNEX, Del Grosso spent 12 years at Young & Rubicam in a variety of media planning positions, most recently as senior vice president and media group director. He handled accounts in the food, consumer products and retail industries.
A resident of Ardsley, New York, Del Grosso graduated from New York University in 1983.
NYNEX is a global communications and media company that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications, cable television, directory publishing and entertainment and information services.