Signature Book Angel Program
delights children at the
Olmsted 67 Elementary School
Bell Atlantic Yellow Pages donates $50,000
to further children's literacy
May 27, 1999
BUFFALO, N.Y. Like pennies from heaven, Bell Atlantic Dollars were
distributed to children from the Olmsted 67 Elementary School last week.
The children redeemed the Bell Atlantic Dollars to purchase books at their
school's Scholastic Book Fair. The donation is part of Bell Atlantic Yellow
Pages' signature program called, The Book Angel Program, which will
donate $50,000 to elementary schools throughout the company's region
Bell Atlantic's program ensures that each child in the school may select
and take home a book of their own.
This is a single step along a student's journey to becoming literate, but an
important one, said Michelle Coxen, manager - Community Relations at
Bell Atlantic Yellow Pages. By giving each child the funds to buy a book,
we hope to instill in them a love of reading and help lead them to a
A recent study showed that 41 percent of our fourth graders in the U.S.
cannot read at the basic level, and only 28 percent performed at or above
the proficient level.
Statistics such as these convinced Bell Atlantic Yellow Pages to create a
comprehensive outreach program to support children's literacy. The Book
Angel is just one component of the efforts. Other efforts to further the
children's literacy cause in the Buffalo area include working with Project
FLIGHT Books for Kids Program which distributes books to
underprivileged children, ages 2-12, who might not otherwise have the
chance to own a book of their own.
Other elementary schools in the Buffalo area that already received
donations through Bell Atlantic Yellow Pages' Book Angel program
include: the St. Mark School, the Early Childhood Center 78 elementary
school, and the Olmsted 64 elementary school. Students at Riverside
Academy and the PS 45 elementary schools will receive their Bell Atlantic
dollars early next month.
"The Bell Atlantic Book Angel program is wonderful, and we're
excited to have it at our school," said Laurie Binder, librarian --
Olmsted 67 Elementary School. "For most children, the Bell
Atlantic dollars were all that they had. Without them they would not be
able to purchase a book. Putting books in the hands of children who
wouldn't have them otherwise is great."
Bell Atlantic has formed an alliance with the nationally recognized book
company to roll-out the Book Angel program.
Scholastic Book Fairs, Inc. is a premier company for children's book fairs,
so we're very excited about this new partnership with them,said Coxen. It
seems that every day there are new reports about how reading to our
children can provide them with a positive start in life. We're glad to extend
our efforts to children in Buffalo.
Kerry Collins, vice president of Sales and Marketing at Scholastic Book
Fairs, shares Coxen's enthusiasm for the project. We are proud to be
involved with Bell Atlantic Yellow Pages' efforts to focus on children's
literacy, said Collins. Providing the children of Buffalo with opportunities
to read at an early age will improve their ability to become lifelong
With more than 600 directories published in the United States and
internationally, Bell Atlantic Yellow Pages is the world's largest publisher
of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic
Commerce Services, is the creator of BigYellowSM
, a leading online
shopping service on the Internet.
Bell Atlantic is at the forefront of the new communications and
information industry. With 43 million telephone access lines and nine
million wireless customers worldwide, Bell Atlantic companies are
premier providers of advanced wireline voice and data services, market
leaders in wireless services and the world's largest publishers of directory
information. Bell Atlantic companies are also among the world's largest
investors in high-growth global communications markets, with operations
and investments in 23 countries.