Stet Hellas Announces 1999 Customer Results
71.8% Annual Growth Rate for the Total Customer Base; 146.6% Annual Growth Rate for Prepaid
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ATHENS, Greece -- Stet Hellas Telecommunications SA announced today:
- Total number of customers reached 1,182,751, which represents an increase of 71.8% of the customer base on the previous year.
- Net additions for 1999 increased by 66% compared to the previous year.
- 147,931 net additions in Telestet customers during the fourth quarter of 1999, an increase of 38.5% compared to the third quarter of the year.
- Of the total customer base, 733,470 (62%) are B-free customers; 449,281 (38%) are contract subscribers
During the last quarter of the year Telestet capitalized on a strong marketing policy, that focused on segmentation and controlled handset subsidies. It launched two exclusive tariff plans for its pre-paid product B Free, namely Morning Talk and Afternoon. Telestet boosted even more the growth of pre-paid by being the only operator in Greece that offers roaming service in pre-paid, currently covering 75 countries all over the world.
Telestet innovative exclusivities include GSM Banking industry-leading application - in collaboration with the National Bank of Greece - as well as a series of on-line info services (weather forecast, sports results, lottery results etc) accessed by SMS. Under the same on-line concept Telestet also introduced mobile fax and mobile e-mail via SMS.
Stet Hellas Telecommunications S.A. is at the forefront of the mobile communications industry in Europe. To its growing base of more than 1 million customers in Greece, the company's Telestet brand stands for innovative services and the latest in communications technology. The company's shareholders include Stet Mobile Holdings NV, Bell Atlantic and the Interamerican Group, and its stock is publicly traded on the NASDAQ (STHLY) and Amsterdam (STHLS) exchanges. Internet users: