DALLAS - As the growth of the U.S. Hispanic population continues to outpace the growth of the U.S. population as a whole(, another leading Spanish-language Internet portal has selected Verizon's SuperPages.com en Español (http://superpages.com/espanol) as its exclusive online yellow pages provider.
YupiMSN, a leading Spanish-language Internet network and a TELMEX and Microsoft company, now offers a co-branded version of SuperPages.com en Español on YupiMSN.com, providing its consumers with access to nationwide yellow pages information in Spanish.
"Teaming with YupiMSN allows us to provide high-quality, comprehensive directory services to a growing segment of Internet users in the language they prefer," said Patrick Marshall, group vice president - marketing for Verizon Information Services. "In addition, this alliance broadens the value for our advertisers targeting the Hispanic market."
Verizon SuperPages.com is the only national Spanish-language yellow pages and online directory available for U.S. Hispanic Internet users, of which nearly 50 percent are Spanish-dominant speakers.
"Consumers of YupiMSN depend on us for accurate and comprehensive information," said Jackie O'Brien, director of sales and marketing, YupiMSN. "As a leading Hispanic portal that serves millions of visitors every month, we wanted to offer our users a resource that makes their daily lives easier. Our relationship with SuperPages.com makes that possible."
For advertisers wanting to reach the lucrative and growing online Hispanic market, Verizon has expanded its Spanish-language SuperPages.com product offerings. This extension of the core SuperPages.com products allows advertisers to effectively target the Hispanic market, increase exposure and differentiate their listing on SuperPages.com en Español.
"Just as our relationship with YupiMSN broadens the reach of SuperPages.com en Español, our expanded selection of Spanish-language products provides Hispanic consumers exposure to advertisers that want to market to them and can support their language needs," added Marshall.
Verizon Information Services is the world's leading print and online directory
publisher, a content provider for communications products and services, and the
largest publisher of Hispanic directories in the U.S. With operations in 14 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes more than 1,200 U.S. Verizon SuperPages directories and nearly 400 international directories with a total circulation of approximately 150 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets
SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 15 million visits and 9 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Ask Jeeves, HotBot, Univision.com, Terra.com, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
The company supports computer literacy with philanthropic programs and through the Enlighten Me and Internet Learning Tutor sites on SuperPages.com. Enlighten Me is a fun site where children and their caregivers go to read, learn and explore. The Internet Learning Tutor is specifically designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs.