November 15, 1995
NYNEX CONTACT: Media Relations,
TELE-TV Media Announces Appointment of Japhet Asher Executive
Vice President, Programming and Product Development
LOS ANGELES, CA -- Sandy Grushow, president
of TELE-TV Media, today announced the appointment of Japhet
Asher, as executive vice president, programming and product development.
Mr. Asher will report to Mr. Grushow and will have overall responsibility
for TELE-TV original programming, including oversight of
all creative assets and personnel. Mr. Asher will supervise TELE-TV's
content production and integration into the venture's interactive
distribution routes, including both television and the Internet.
He will also supervise the entity's Digital Production Studio
in Reston, Virginia. He will be based at TELE-TV Media
headquarters in Los Angeles.
In making the announcement, Mr. Grushow said: "One of the
key areas for TELE-TV is programming and Japhet is the
ideal colleague to influence our goal of delivering unique products
to our customers. His proven creative vision and talent for leadership
will have a tremendous impact on our future."
Formerly Vice Chairman of Colossal Pictures (San Francisco)
where he remains on the board of directors, Mr. Asher has been
executive producer of Colossal and MTV's Aeon Flux and before
that was executive producer and creative director for MTV's Emmy
Award-winning Liquid Television. He joined Colossal in 1986 and
initially managed USFX, the firm's visual effects division. He
also produced commercials, music videos and feature film effects
for such clients as Merrill Lynch, The Grateful Dead and Universal
In 1988, Mr. Asher formed and managed Big Pictures, a division
of Colossal specializing in long-form film product for all screens.
The firm initially collaborated with Hanna-Barbera Productions
on The Completely Mental Misadventures of Ed Grimley for NBC and
with King Features on Betty Boop's Hollywood Mystery for CBS.
Subsequently, Big Pictures produced three seasons of Liquid Television
for MTV and the BBC; Back To The Future for Amblin Television,
Universal Cartoon Studios and CBS; and The Wish That Changed Christmas,
a co-production with Children's Television Workshop, for CBS.
"TELE-TV presents the opportunity to move interactivity
beyond the pushing of buttons to pushing the creative envelope,"
Mr. Asher said. "This represents the holy grail in the inevitable
evolution of television, in terms of generating the kinds of new
content and new ideas that will excite audience participation."
Mr. Asher's career began at the Ladd Company, followed by a
research position at ABC News in New York. In 1982, he joined
director Malcolm Clarke to form Filmworks Inc., a New York-based
production company specializing in documentary films for television.
Filmworks' films appeared originally on ABC, PBS and HBO, and
are now available in the home video market. They include Soldiers
in Hiding, a documentary about Vietnam Veterans seeking refuge
in the wilds around the United States, which was a 1985 Academy
Award nominee and Cable Ace winner. The same year, Mr. Asher left
Filmworks to produce Trouble On Big Mountain with Joseph Kwong,
which earned four Emmy nominations.
Mr. Asher graduated from New York University School of the Arts,
where he received a B.A. degree in Film and Television in 1980.
TELE-TV, headquartered in New York, is a media and technology
company created by Bell Atlantic (NYSE: BEL), NYNEX
(NYSE: NYN), and Pacific Telesis (NYSE: PAC). The
TELE-TV Media division is based in Los Angeles. The TELE-TV
System division is based in Reston, Va., with offices in San Ramon,
California. TELE-TV will develop and offer nationally branded,
traditional and interactive home entertainment, and information
services over wireless and telephone networks in six of the nation's
top seven markets beginning next year.
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
FAX copies of recent NYNEX news releases are available free of charge, 24
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