TELE-TV Media Announces Appointment of Japhet Asher Executive Vice President, Programming and Product Development

November 15, 1995

NYNEX CONTACT: Media Relations,
(212) 395-0500

TELE-TV Media Announces Appointment of Japhet Asher Executive

Vice President, Programming and Product Development

LOS ANGELES, CA -- Sandy Grushow, president

of TELE-TV Media, today announced the appointment of Japhet

Asher, as executive vice president, programming and product development.

Mr. Asher will report to Mr. Grushow and will have overall responsibility

for TELE-TV original programming, including oversight of

all creative assets and personnel. Mr. Asher will supervise TELE-TV's

content production and integration into the venture's interactive

distribution routes, including both television and the Internet.

He will also supervise the entity's Digital Production Studio

in Reston, Virginia. He will be based at TELE-TV Media

headquarters in Los Angeles.

In making the announcement, Mr. Grushow said: "One of the

key areas for TELE-TV is programming and Japhet is the

ideal colleague to influence our goal of delivering unique products

to our customers. His proven creative vision and talent for leadership

will have a tremendous impact on our future."

Formerly Vice Chairman of Colossal Pictures (San Francisco)

where he remains on the board of directors, Mr. Asher has been

executive producer of Colossal and MTV's Aeon Flux and before

that was executive producer and creative director for MTV's Emmy

Award-winning Liquid Television. He joined Colossal in 1986 and

initially managed USFX, the firm's visual effects division. He

also produced commercials, music videos and feature film effects

for such clients as Merrill Lynch, The Grateful Dead and Universal


In 1988, Mr. Asher formed and managed Big Pictures, a division

of Colossal specializing in long-form film product for all screens.

The firm initially collaborated with Hanna-Barbera Productions

on The Completely Mental Misadventures of Ed Grimley for NBC and

with King Features on Betty Boop's Hollywood Mystery for CBS.

Subsequently, Big Pictures produced three seasons of Liquid Television

for MTV and the BBC; Back To The Future for Amblin Television,

Universal Cartoon Studios and CBS; and The Wish That Changed Christmas,

a co-production with Children's Television Workshop, for CBS.

"TELE-TV presents the opportunity to move interactivity

beyond the pushing of buttons to pushing the creative envelope,"

Mr. Asher said. "This represents the holy grail in the inevitable

evolution of television, in terms of generating the kinds of new

content and new ideas that will excite audience participation."

Mr. Asher's career began at the Ladd Company, followed by a

research position at ABC News in New York. In 1982, he joined

director Malcolm Clarke to form Filmworks Inc., a New York-based

production company specializing in documentary films for television.

Filmworks' films appeared originally on ABC, PBS and HBO, and

are now available in the home video market. They include Soldiers

in Hiding, a documentary about Vietnam Veterans seeking refuge

in the wilds around the United States, which was a 1985 Academy

Award nominee and Cable Ace winner. The same year, Mr. Asher left

Filmworks to produce Trouble On Big Mountain with Joseph Kwong,

which earned four Emmy nominations.

Mr. Asher graduated from New York University School of the Arts,

where he received a B.A. degree in Film and Television in 1980.

TELE-TV, headquartered in New York, is a media and technology

company created by Bell Atlantic (NYSE: BEL), NYNEX

(NYSE: NYN), and Pacific Telesis (NYSE: PAC). The

TELE-TV Media division is based in Los Angeles. The TELE-TV

System division is based in Reston, Va., with offices in San Ramon,

California. TELE-TV will develop and offer nationally branded,

traditional and interactive home entertainment, and information

services over wireless and telephone networks in six of the nation's

top seven markets beginning next year.

NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.

The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.

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