11.04.1999|Corporate

Toilet Paper Beats Out Champagne as Personality Survey Moves toward the Millennium Moment

Toilet Paper Beats Out Champagne as Personality Survey Moves toward the Millennium Moment

BigYellow® Online Reports "Able Mabel" Leads, "Party Marty" Slips and "Ready Freddy" Waits

November 4, 1999

Media contact: Stephanie Hobbs, Bell Atlantic BigYellow
(703) 289-0607

FALLS CHURCH, VA -- Buying habits are changing as the Millennium draws near reports Bell Atlantic's BigYellow online shopping guide (www.bigyellow.com). Purchases of toilet paper have edged out champagne according to BigYellow's monthly Millennium Personality survey results. Champagne-loving "Party Marty" personalities lost their first place spot held in September to toilet paper and peanut butter buying "Able Mabel" personalities that took over first place in October.

"The real drama is what will happen to the "Ready Freddy" personalities who have held third position for two months in a row," said Debbie Auerbach-Deutsch, Manager, Marketing Communication, Bell Atlantic Directory Group. "Many think that there are only so many bottles of water and candles you can buy, but November may show a dramatic shift in buying with Ready Freddy coming on strong."

Introduced in September and held monthly through the rest of the year, the survey results for October are as follows: Able Mabel buying like mad at 42%, Party Marty, with a full wine cellar, slipping from number one in September to 37%, and Ready Freddy, either anxious or quiet, still in third at 21%.

The personality survey is part of BigYellow's Millennium Madness section that gives information about everything from party planning and state and local celebrations to readiness advice and daily Y2K tips. Events and guides are even sorted according to your millennium survey personality for easy browsing. A ticking clock gives the countdown to the big event by the second.

BigYellow also offers visitors to the site a chance to win millennium prizes. Every day two Y2K champagne flutes are awarded to the person who posts the best Y2K story on the Bulletin Board. Millennium Madness also provides links to other Web sites dedicated to celebrating the coming new year. Beyond the millennium guide, BigYellow offers a searchable listing of hundreds of stores and businesses.

About Bell Atlantic

Bell Atlantic Directory Group is the world's largest publisher of print and online shopping directories, connecting buyers and sellers in the U.S. and in China, the Czech Republic, Gibraltar, Greece, Poland, and the Slovak Republic. It also is a leading provider of Web creation, hosting, and shopping services, including Web@Once SM site creation services and BigYellow?. BigYellow, combined with GTE SuperPages?, is the leading shopping directory on the Internet and is the exclusive online Yellow Pages service for the nearly 18 million members of the America Online Service, AOL.com, and AOL's Digital Cities. BigYellow also is the exclusive online Yellow Pages shopping directory for GO.com.

Bell Atlantic is at the forefront of the new communications and information industry. With 43 million telephone access lines and nearly 10 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services and market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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