Verizon Flips over Denver with New Bilingual SuperPages Directories
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DENVER -- As part of its nationwide expansion Verizon SuperPages, the nation's largest publisher of both English- and Spanish-language telephone directories, is now delivering its first SuperPages directories in Denver. Verizon is currently distributing nearly 1.1 million SuperPages to greater Denver residents and businesses including 185,000 bilingual directories to the most-heavily Hispanic populated areas.
"Verizon recognized a need for a more comprehensive directory in Denver because of the area's cultural diversity and residents' use of SuperPages.com," said Sal Salgado, local Verizon SuperPages general sales manager. "Denver was the 19th most searched city on SuperPages.com in 2002, and the area's residents, businesses and visitors now benefit from all of Verizon SuperPages' many community resources -- printed and online, English and Spanish."
According to national research firm Claritas, Denver has a 19.5 percent Hispanic population. The neighborhoods within Denver, where the flipped, bilingual SuperPages are being delivered, have a 50 percent Hispanic population. Verizon is the first publisher to offer a bilingual directory in Denver.
Denver is the second market in Colorado to receive Verizon SuperPages directories. Colorado Springs directories distributed in October 2002, and the Boulder SuperPages are scheduled to begin delivering in December.
Local Content and Features
The Greater Denver SuperPages have a localized cover featuring the players of the Denver Broncos football team, the Denver Capitol and local scenery. Included are a Community Magazine and a Dining Your Way! restaurant guide which spotlights 42 restaurants with an A-Z index, menus and maps. The bilingual, flipped SuperPages feature a Spanish cover and content on one side, and an English cover and content on the other.
Denver shoppers and businesses also have access to Verizon's leading online directory and shopping resource, SuperPages.com, as well as the most comprehensive national Spanish-language online directory -- SuperPages.com en Español. Both sites have local content. Just as you can find a local dentist in the Greater Denver SuperPages, you can search for Dentists or Dentistas in Denver on SuperPages.com or SuperPages.com en Español.
If you do not receive a copy of your Denver SuperPages by the end of September, please call 1-800-888-8448.
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's largest print and online directory publisher, a content provider for communications products and services, and the largest publisher of Hispanic directories in the U.S. With operations in 8 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes nearly 1,200 U.S. Verizon SuperPages directories and 200 international directories with a total circulation of approximately 135 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 16 million visits and 9 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, Terra.com, YupiMSN.com, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
The company supports computer literacy with philanthropic programs and through the Enlighten Me and Internet Learning Tutor sites on SuperPages.com. Enlighten Me is a fun site where children and their caregivers go to read, learn and explore. The Internet Learning Tutor is specifically designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Verizon Foundation last year awarded 22,000 grants totaling more than $70 million to nonprofit agencies that focus on improving basic and computer literacy, enriching communities through technology, and creating a skilled work force.
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