DALLAS - Verizon Information Services, the world's leading directory publisher and creator of SuperPages.com, announced today that SuperPages.com received a record number of unique visitors for the fourth month in a row. With more than 6.8 million monthly unique visitors at home and at work in September, SuperPages.com has more than doubled its unique visitors since January 2001, according to Media Metrix.
In September, SuperPages.com ranked #1 in the Directory category and #41 among the Top 100 Web sites* as measured by Nielsen NetRatings. In recent months, the site has consistently been ranked as the leading online directory in its category.
"SuperPages.com is clearly the most accessed directory site on the Internet," said Patrick Marshall, group vice president - marketing for Verizon Information Services. "Our traffic reports consistently reinforce Verizon's position as the leader in the online directory space."
In 2001, Verizon Information Services has signed agreements that designate SuperPages.com as the Yellow Pages service provider for some of the top properties on the Internet, including MSN, InfoSpace, Alta Vista, Ask Jeeves and Excite. In addition, organic traffic to SuperPages.com has increased 50 percent since January, indicating a significant increase in SuperPages.com's brand recognition and awareness. Organic traffic is generally defined as traffic that comes directly into the superpages.com domain - rather than from one of Verizon's partners.
"Our continued traffic growth proves that our strategies are working. By increasing our usage and reach, we are increasing the value for SuperPages.com advertisers," said Marshall.
Verizon Information Services is the world's leading print and online directory publisher and a content provider for communications products and services. The largest directory publisher in the world, Verizon has annual revenues of more than $4.1 billion and publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 142 million copies worldwide.
Verizon Information Services produces and markets SuperPages.com, the Internet's preeminent online directory and shopping resource. SuperPages.com receives as many as 10 million visits and completes as many as 38 million searches per month. SuperPages.com also powers directory services on MSN, InfoSpace, AltaVista, Excite, Lycos, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire.
Based in the Dallas area, Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. For more information on Verizon Information Services, visit www.verizonyellowpages.com.