DALLAS - Now, it's easier than ever for small- and medium-sized businesses to find the products and services they need online. Verizon SuperPages.comsm, the Internet's #1 online directory and shopping resource, today introduced the Business Center (http://www.business.superpages.com), an online source for tools, tips and content applicable to businesses. In addition, the Business Center's navigational functionality highlights business-related categories rather than traditional yellow pages categories.
"Small- and medium-sized companies are already using SuperPages.com to market to other businesses, to help make decisions and to locate vendors and suppliers," said Pat Marshall, group vice president - marketing for Verizon Information Services. "The Business Center applies a business-minded structure to the SuperPages.com listings and makes it easier for users to find business-focused organizations."
In addition to a change in category listings, the Business Center offers advertising and promotion tools and management articles such as "Five Ways to Promote your Business Online" and "10 Ways to Motivate Employees."
Business MerchantMatch, a request for quote capability that links interested businesses to qualified vendors to create a buyer/seller-matching network, is also available on the Business Center. The service helps vendors and suppliers find new customers and drive sales. It also helps buyers make informed purchasing decisions by allowing them to receive multiple bids on a purchase through one online request form.
According to @Plan, Inc. Spring 2002 Release*, Verizon SuperPages.com users are 73 percent more likely than typical Internet users to make a business-to-business purchase online and 65 percent more likely to have shopped online for business-to-business needs. And, according to Verizon SuperPages.com's 3rd Annual Small Business Internet Survey, 70 percent of small businesses purchase goods and services from other businesses via the Internet.
"Small businesses are the core of our nation's economy - and they often don't have the time or resources for complex processes," added Marshall. "The Business Center makes it easier for them to do what they need to do to be successful and profitable."
Verizon Information Services is the world's leading print and online directory publisher and a content provider for communications products and services. Verizon operates in 16 countries and has annual revenues of more than $4.3 billion. The company publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 150 million copies worldwide.
Verizon Information Services also produces and markets SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 12 million visits and 9 million unique visitors a month. SuperPages.com also powers directory services on MSN, InfoSpace, AltaVista, Excite, Lycos, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
Based in the Dallas area, Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. For more information on Verizon Information Services, visit Verizon.SuperPages.com.
*@plan, Inc. - Market research provider for Internet advertisers, agencies, and retailers.