Verizon Information Services Introduces en Español

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DALLAS - Recognizing the importance of the Internet to more than 14 million

Hispanic Internet users in the United States, Verizon Information Services, the world's

leading directory publisher and creator of, today launched

en Español (, a

Spanish-language version of its #1 online directory and shopping resource.

Verizon is the first major telephone directory publisher to launch a comprehensive

Spanish-language online directory for U.S. Hispanic Internet users, of which nearly 50

percent are Spanish-dominant speakers.

"The Hispanic market is a growing and powerful segment of the U.S. economy," said Patrick

Marshall, group vice president - marketing for Verizon Information Services.

" en Español supports that growth by putting the Internet at the fingertips

of Hispanic consumers and entrepreneurs." en Español gives the Hispanic population a new and easy way to meet their

shopping and business needs online by offering Spanish-language search options previously

not available, as well as the most extensive national online yellow and white pages

directory information. The site is being implemented in a three-phase approach to be

completed during the second quarter of 2002, with each phase adding more tools, content

and value.

More than 40 percent of U.S. Hispanics have access to the Internet1 - and most of them choose Spanish as their preferred language at

home. However, currently less than three percent of all Internet content is offered in

Spanish,2 according to Dr. Harry Pachon, president of the

Tomas Rivera Policy Institute (TRPI), a nonprofit, policy research organization credited

as the nation's premier Hispanic think tank and Internet analyst.

"Internet content in Spanish fills a void and provides U.S. Hispanics a Spanish-language

alternative for searching for businesses, family and friends," said Pachon. "Clearly,

Hispanics are active participants in the digital world. As the Internet increasingly

penetrates every aspect of our world through education, business, entertainment, and

shopping, the Hispanic community is in turn, increasing participation in the revolution

that the Internet brings." en Español Serves U.S. Hispanics

The yellow pages (Páginas Amarillas) section allows a variety of search

capabilities including nationwide search, category search, distance search, as well as

search by business name or phone number. With PeoplePages (Páginas de Personas),

users can search the white pages nationally by name or phone number.

The Spanish-language online directory offers a number of unique features such as My

Directory (Mi Directorio), which allows users to maintain a directory of relevant

personal and commercial contacts in Spanish. The site also offers other features in

Spanish including city pages, maps and driving directions.

The Global Directories (Directorio Mundiales) section provides links to

directories from around the world, including many of the areas from where U.S. Hispanics

have roots or relationships - Brazil, Colombia, Costa Rica, Dominican Republic, El

Salvador, Guatemala, Mexico, Peru, Puerto Rico, Venezuela and others.

Verizon Helps Reach U.S. Hispanics Online

In addition to the consumer benefits of en Español, Verizon is offering

small- to medium-sized businesses a new online marketing opportunity - Spanish-language

Web site services, including Web development and design, translation services, hosting

services and premium positioning on en Español.

In addition, national advertisers can place Spanish-language banner advertisements on en Español. As these Spanish-language features are sold to businesses

throughout the U.S., en Español will include Spanish-language content and

search capabilities as well as links to Spanish-language Web sites.

Hispanic Population & Buying Power Expands

According to the U.S. Census Bureau, the U.S. Hispanic population has increased 60

percent over the past decade. By 2010, Hispanics are forecasted to be the United States'

largest ethnic group. Hispanic buying power is valued at $452.4 billion for 2001 and has

increased 118 percent since 1990.3

"Many small business owners see the growing importance of the Hispanic market, but until

now haven't been able to effectively target Hispanic consumers on the Internet," said

Marshall. "Spanish-language advertising on en Español allows businesses to

directly reach the U.S. Hispanic population in their preferred language."

Dr. Harry Pachon and the Tomas Rivera Policy Institute (TRPI)

Founded in 1985, the Tomás Rivera Policy Institute, located in Claremont, Calif., and an

affiliate of the Claremont Graduate University, was established as a non-profit

organization to conduct and disseminate objective, policy-relevant research and its

implications to decision makers on key issues affecting Latino communities. TRPI has

evolved into the country's premier research institute on Latino issues garnering national

recognition for its work in the fields of education, immigration policy, information

technology and civic and social research.

Verizon Information Services and

Verizon Information Services is the world's leading print and online directory publisher

and a content provider for communications products and services. The largest directory

publisher in the world, Verizon has annual revenues of more than $4.1 billion and

publishes nearly 1,600 Verizon directory titles with a total circulation of approximately

144 million copies worldwide.

Verizon Information Services produces and markets, the Internet's

preeminent online directory and shopping resource. receives as many as 10

million visits and completes as many as 38 million searches per month.

provides Yellow Pages and directory services to AltaVista, MSN, Lycos, Excite, InfoSpace,

Ask Jeeves, BigFoot, HotBot, Tripod, and Angelfire.

Based in the Dallas area, Verizon Information Services is a unit of Verizon

Communications Inc. (NYSE:VZ), one of the world's leading providers of communications

services. For more information on Verizon Information Services, visit


1 Strategy Research Corporation, 2002
3 The Selig Center for Economic Growth at the University

of Georgia

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