Verizon Online DSL Teams With Commission Junction to Launch an Online Marketing Program
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NEW YORK -- Verizon Online, a subsidiary of Verizon Communications, has signed a marketing agreement with
Commission Junction to increase awareness and sales of Verizon's digital subscriber line (DSL) service. Commission
Junction links advertisers with Web site publishers and owners.
Under the program, Verizon Online has access to Commission Junction's large network of affiliated Web publishers.
"It's a matchmaking arrangement that benefits both sides," said Brian Price, group manager - partnership
marketing for Verizon Online. "Publishers who feel their audience would be interested in faster Internet speeds
through DSL will apply to put Verizon Online's DSL advertising on their Web site. If Verizon feels the site is a good
match for our product, the publishers will pick a DSL banner ad or text link and run it on their site."
Publishers will be compensated only if their customers sign up for Verizon Online DSL by clicking on the Verizon banner
ad on their site.
"Working with Commission Junction is a good way for Verizon Online to zero in on our target audience -- Web users.
Customers will appreciate the ability to do everything they're doing faster. And ordering the service online couldn't be
any easier. It's a beneficial arrangement for Verizon Online and the publishers," Price said.
Commission Junction gives Verizon Online access to popular Web sites with virtually immediate results. The relationship
is different from typical banner advertising that compensates advertisers for the number of times a banner ad is viewed,
not actual sales.
By paying only for advertising that results in a new sale, Verizon Online will lower customer acquisition costs while
increasing its reach across the Internet. "Commission Junction is a turnkey provider, doing the ad tracking,
management and publishers' payment for Verizon," said Lex Sisney, Commission Junction CEO. "Rewarding
publishers who deliver sales with a commission encourages the most profitable advertising relationship possible."
Interested affiliates can join the Verizon Online DSL affiliate program at www.verizon.com/dsl/affiliate.
About Commission Junction
Commission Junction, the largest pay-for-performance advertising network, allows online advertisers to acquire more
customers and online publishers to earn the most revenue from their audience. By publishing payment and conversion
statistics on advertisers, publishers, and ads within its network, Commission Junction offers the first open marketplace
for online advertising. Both advertisers and publishers can quickly gauge the quality and potential of each
relationship, allowing them to maximize performance of their online advertising campaigns.
Commission Junction acts as a trusted third-party managing the network, tracking and reporting on the ads in real time,
and handling monthly commission payments to network members. The company serves more than 5 billion impressions per
month, ranking it among the largest ad networks in the world, and the only one operating entirely on a
pay-for-performance basis. Clients include leading online marketers eBay, Capital One, NextCard, and The New York
Times home delivery. Commission Junction is headquartered in Santa Barbara, CA, with offices in San Francisco, New
York, and London. For additional information, visit www.cj.com or call
Verizon Online, a subsidiary of Verizon Communications, is a full-service Internet service provider, offering a complete
suite of dial-up, DSL and dedicated Internet access services for residential consumers and small and medium-size
businesses. Dial-up and dedicated Internet access from Verizon Online are available in all 50 states and the District of
Columbia. DSL Internet access services are available in 26 states and the District. Verizon Online also offers
businesses a robust portfolio of Web hosting and Managed Messaging services across the country.
Verizon Communications (NYSE:VZ) is one of the world's leading providers of communications services. Verizon companies
are the largest providers of wireline and wireless communications in the United States, with 125 million access line
equivalents and approximately 28 million wireless customers. Verizon is also the largest directory publisher in the
world. A Fortune 10 company with about 260,000 employees and more than $65 billion in annual revenues, Verizon's global
presence extends to 40 countries in the Americas, Europe, Asia and the Pacific. For more information on Verizon, visit www.verizon.com.