Verizon Puts High Octane Behind Marketing for Local and International Calling Plans
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NEW YORK - Verizon has kicked its marketing of calling plans into high gear by offering new local-calling package and international long-distance customers a chance to get behind the wheel of a new GMC Yukon Denali sport utility vehicle.
Customers who purchase a qualifying local package or an international calling plan for their home lines through April 30 will automatically be entered in the sweepstakes and could win one of ten Denali SUVs. The approximate value of each vehicle is $50,125. The offer covers all orders placed starting Jan. 2.
"We will be aggressively courting new package customers in 2004," said Judy Verses, senior vice president of national marketing for Verizon. "The SUV sweepstakes are but one of the many ways our marketing will accelerate this year." The sweepstakes will be geared toward Verizon's multicultural and mass markets.
Qualifying services that are eligible for the local sweepstakes include Verizon Local Package Standard, Local Package, Local Package Basic, Local Package Plus, Local Package Lite, Local Package Elite or the New York unlimited local calling plan. The international long- distance sweepstakes is open to customers who choose the Verizon International Choice Plan. With this plan, customers pay $4 a month to get Verizon's lowest per-minute international calling rates.
Additional information about the local package sweepstakes, including an alternative method of entry and complete rules, is available at 1-800-464-1387, and for the international plan sweepstakes at 1-800-334-8692.
A Fortune 10 company, Verizon Communications (NYSE:VZ) is one of the world's leading providers of communications services, with approximately $67 billion in revenues. Verizon companies are the largest providers of wireline and wireless communications in the United States, with more than 139 million access line equivalents and 36 million Verizon Wireless customers. Verizon is the third largest long-distance carrier for U.S. consumers, with nearly 16 million long-distance lines. The company is also the largest directory publisher in the world, as measured by directory titles and circulation. Verizon's international presence includes wireline and wireless communications operations and investments, primarily in the Americas and Europe. For more information, visit www.verizon.com.