Verizon SuperPages Enhances Spanish-language User Experience
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DALLAS - For the growing number of Hispanics who rely on SuperPages.com en Español (http://espanol.superpages.com), Verizon has added new Hispanic-focused SuperTopics articles, a map-based search feature and weather forecasts for the more than 100 U.S. cities featured in its City Pages. Verizon SuperPages.com en Español is the nation's only Spanish-language directory online.
"SuperPages.com en Español puts the Internet at the fingertips of Hispanics in the language that they prefer," said Patrick Marshall, group vice president - marketing for Verizon SuperPages. "Users love the convenience of accessing online information in Spanish. We are making a real difference for U.S. Hispanics with this online resource."
Since launching the Spanish-language SuperPages.com in October 2001, Verizon has frequently added Hispanic-focused content and now provides yellow pages service to the three leading Spanish-language portals - Univision Online, Terra.com and YupiMSN.
New Search Tool, SuperTopics, City Pages Info
Map-based search provides SuperPages.com en Español users a new way to search for businesses. Here, users can customize an online map and plot the location of several businesses - up to 100 listings in as many as five different yellow pages categories. Special features include a detailed legend, printing capability and the ability to zoom to expand or narrow the mapped area. The map also includes each business'name, address and phone number.
The SuperPages.com en Español SuperTopics feature lifestyle content. The 16 new sections provide information ranging from selecting a pool builder to working with an employment firm. There are also direct links to merchants providing related goods and services.
On City Pages, which provide Spanish-language guides to select U.S. cities, users can now access each city's daily weather information, including the day's predicted high and low temperatures and the day's forecast. In addition, clicking on the 'More' icon will access an extended 7-day forecast. The forecasts are based upon data provided by the National Weather Service and adjusted and modified by SuperPages.com for maximum usefulness and accessibility.
SuperPages.com en Español is just part of Verizon's growing portfolio of services offering Hispanics more choices in how they access directory information. Verizon produces the largest number of Hispanic directories in the U.S. with 59 bilingual directories scheduled to be in circulation by the end of 2003.
"The Hispanic community is a strong and vital part of our economy," said Marshall. "To serve their language needs, we will continue to enhance our bilingual online and print directories."
Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online directory publisher, a content provider for communications products and services, and the largest publisher of Hispanic directories in the U.S. With operations in 14 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes more than 1,200 U.S. Verizon SuperPages directories and nearly 400 international directories with a total circulation of approximately 150 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 16 million visits and 10 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, Terra.com, YupiMSN.com, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
The company supports computer literacy with philanthropic programs and through the Enlighten Me and Internet Learning Tutor sites on SuperPages.com. Enlighten Me is a fun site where children and their caregivers go to read, learn and explore. The Internet Learning Tutor is specifically designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs.