Verizon SuperPages -- Largest Directory Publisher -- To Launch Yellow Pages Directories in Greater Boulder as Part of Nationwide Expansion
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Boulder, Colo. -- Verizon Information Services, the largest publisher of both English- and Spanish-language telephone directories, has selected the Boulder/Longmont area as one of more than 20 markets where it will introduce its yellow pages -- branded Verizon SuperPages. In December 2003, Verizon will distribute more than 175,000 SuperPages to Boulder and Longmont residents and businesses.
Boulder and Longmont shoppers and businesses already have access to Verizon's most-used online directory and shopping resource, SuperPages.com, as well as the leading, national Spanish-language online directory -- SuperPages.com en Español. A new, online university search feature, Campus Area Yellow Pages, provides college-specific information ranging from local merchants to campus maps for more than 500 colleges, including University of Colorado at Boulder.
"Many residents of Boulder and Longmont know and trust the Verizon brand," said Sal Salgado, general sales manager, Verizon SuperPages. "Our local residents fit the Verizon profile of smart shoppers who seek comprehensive information including the Verizon SuperPages directory and its online directory and shopping resource, SuperPages.com."
The new SuperPages directory will include a Dining Your Way! Restaurant Guide, spotlighting area restaurants. The restaurant guide includes an A-Z index, menus and maps.
Salgado heads a staff of more than 55 sales and support personnel serving Boulder and Colorado Springs, which is in its second year of publishing a Verizon SuperPages yellow pages, and Denver. In the fall of 2003, Verizon will introduce Denver's first bilingual directory.
"Colorado is an important market for Verizon as consumers and advertisers have been receptive to the comprehensiveness of both online and print SuperPages," said Salgado.
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online directory publisher, a content provider for communications products and services, and the largest publisher of Hispanic directories in the U.S. With operations in 14 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes 1,200 U.S. Verizon SuperPages directories and nearly 400 international directories with a total circulation of approximately 156 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 16 million visits and 10 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, Terra.com, YupiMSN.com, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
The company supports computer literacy with philanthropic programs and through the Enlighten Me and Internet Learning Tutor sites on SuperPages.com. Enlighten Me is a fun site where children and their caregivers go to read, learn and explore. The Internet Learning Tutor is specifically designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs.
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